So, you already know the advantages of Google My Business , and how it can boost your chances of appearing in local search results. What next?
There are plenty of features to look into, but we’ve narrowed it down to 5 tips to get the most out of your listing.
Keep it accurate and up to date
It’s important to be consistent across every aspect of your online presence. An incorrect address or misspelt name could cause frustration, and potentially lose your prospect’s trust.
For this reason, even the smallest detail is important, so make sure your details match the information on your website exactly.
Source reviews and interact
A glowing review compared to a low rating could be the deciding factor for someone looking at 2 nearby listings.
You can cultivate a good reputation by asking clients to leave a review. This will only take them a couple of minutes, as they won’t need a Google account to leave one.
Once you’ve collected some reviews, it’s best to keep up the engagement by replying to them, showing appreciation for their feedback and answering any questions they may have.
Use separate listings for different locations
If you have offices in multiple locations, upload each office as a separate listing. This way, you’re able to manage the details individually.
You can add up to 10 listings in this way, but beyond that you’ll need to request bulk verification.
Select specific categories
When you’re setting up the listing, you’ll have the choice of several categories to describe your business. These help Google to connect your listing with the key words people are searching.
For the best results, choose a few categories that are specific and accurate to your business.
Link it with Google AdWords
If you have Google AdWords, you can link it with Google My Business, to give your adverts a location extension.
This means your address, a map, or the distance to your business will appear along with your advert in search results.
Rankings in Google
Finally, keep in mind that while Google My Business is a helpful tool to take advantage of, it should only form a part of your SEO strategy.
A number of factors affect where your business shows up on a search page, so be sure to look at other ways you can optimise your web presence.