What do SMEs want from accountants?

An eye-opening report based on research with SME owners and operators in a range of sectors.

In our latest insight report, based on a survey of small business owners and operators, we shed light on what SMEs really expect from accountancy firms.

With hard numbers at hand, you’ll be well placed to make decisions about how your practice is presenting itself to clients and prospects, and generate more leads.

It’s about giving you the information you need to get the maximum return on investment for your marketing budget.

The report draws conclusions based on quantitative survey data supported by person-to-person research.

Result highlights include:


  • the importance of professionalism
  • the value of institute membership
  • how important customer service is to clients.

Download the research report