SEO for Accountants

There’s no point in having a great accountancy website if no one can find you online. Improve your ranking in search engines to draw consistent, relevant traffic to your site, driving quality leads.
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Trusted by accountants and firm marketers across the UK.

practicewebs clients are ellacotts, plus accounting, hentons and zincbooks

Understanding SEO for accountants

SEO (or Search Engine Optimisation) is the process of optimising your website so that search engines rank your pages higher, showing them to a larger pool of relevant users more likely to click through to the site.

SEO delivers:

  • High quality traffic
  • Increased conversion rates
  • Data-driven targeting
  • Easy to track and measure

How accountants can benefit from SEO

What is brand

Boost your visibility

When it comes to growing your visibility in front of potential clients, SEO is an essential tool. By dominating search engine result pages and getting featured snippets you can really develop your visibility, all with genuine organic users.

Target your ideal clients

One of the core benefits of SEO is that it can be precisely targeted at your ideal clients. Through data-led research and content planning, we can develop a strategy that gets you in front of the people that matter most to your firm.

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Success our clients have had through SEO

Grow your traffic with our SEO services

How PracticeWeb can help you with SEO

We’re a multi-disciplined team of digital marketers, creatives and developers ready to help you climb search rankings.

Accounting keyword research

Keyword research is the foundation of any successful SEO strategy for accountants. The process involves identifying and selecting relevant keywords that potential clients are likely to use when searching for accounting services.

Our experience in the accountant SEO market means we’re able to quickly identify the keywords which are most likely to convert leads to your business and start optimising your website

Technical SEO

To get the best search results, you need a strong technical foundation. From routine hygiene factors like broken links, through to making sure search engines can crawl your site properly, we cover it all:

  • Website speed
  • Crawlability and indexability
  • Mobile friendliness

On-page SEO for accounting websites

Our experts know how to get the most out of every element of your web content to improve your visibility and drive quality organic traffic.

From title tags to header structure, we’ll optimise your website to get the results you’re looking for.

Local SEO and Google My Business

Local SEO is essential for accountants, as it helps increase online visibility and raise brand awareness for those searching for accounting services in their local area. 

By employing targeted local SEO techniques, accounting firms can improve their online presence and reach potential clients.

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Content planning

Regular, quality content is your first tool when it comes to dominating search results and targeting prospects.

Our team can help develop targeted SEO optimised content designed to increase search engine rankings and help convert users into customers.

Analytics and performance

We focus on getting the best ROI for your SEO strategy.

To do this, we set up your Google Analytics to analyse traffic and conversion data. We then use this valuable information to continuously improve the SEO campaign with actionable recommendations.

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Compliance and ethical SEO

In the world of SEO for accountants, establishing trust and credibility is crucial. 

Compliance and ethical SEO become vital not only for attracting clients but also for maintaining a strong online presence. Ensuring all content is up to date, accurate and not misleading is high priority for us

What do our clients say

“The content package and SEO service we receive are second to none, and have helped us go from invisible on Google to ranking at #1 for 5 keywords, and appearing on the first page for around 30 keywords.

Lyndsey Hall,
Knowles Warwick

“PracticeWeb initially transformed our previous clunky, unresponsive website into a modern, informative and user friendly website that we are extremely proud of. We have since outsourced our SEO services to them and we have seen a huge rise in online enquiries as a result of both of these things.

Claire Waters,

“We’ve had a higher volume of leads coming through and they are better quality, higher value and require more complex services,” PracticeWeb stood out and delivered. Our ROI is off the scale. I would urge anyone reading this to speak to them.

Simon Thandi
UK Landlord Tax

PracticeWeb SEO services for accountants

SEO foundations

All the websites that we build come with foundational SEO, meaning:


  • Technical SEO ensures pages are easily indexed and crawled
  • Keyword research to identify the right words to target, making sure they are built into the content on the website
  • Google Analytics 4 setup with conversion tracking installed
  • Access to Google Search Console.

Comprehensive SEO solutions

Our comprehensive SEO solutions cater to your firm’s specific needs, from enhancing your website’s search engine ranking to implementing targeted keyword strategies.

We provide a tailored approach to ensure your firm stands out in a competitive market. 

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Let’s talk SEO

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