Research and insight for accountantsEverything we do and all the advice we give is driven by evidence, research, intelligence and insight.
What’s stopping your accounting firm connecting with the right clients?
We’ve put together this research, to help you understand what SMEs want from their accountant in the future, what their biggest challenges are, and what practical steps you can take to connect with them.
Why SMEs won’t pay for business advice – and how to change their minds
In association with ACCA
This report looks at how SME challenges align with accountancy services, the value business owners put on advice and where the main misunderstandings and knowledge gaps lie.
Find out how to demonstrate the value of your advice.
Life after lockdown: How accountants can help SMES adapt
In association with UKBF and ACCA
This report looks at key challenges that businesses are facing, providing insight into the conversations SMEs are having in dealing with the financial pressures caused by the pandemic.
Find out how to market the value of your accounting firm to help them.
Top SME challenges for accountants to solve in 2020
In this new research report we help you understand what matters to SME owners, and to see how, as their accountant, you can help with some of the challenges they face.
What do SMEs want from accountants
In our latest research, based on a survey of small business owners and operators, we shed light on what SMEs really expect from accountancy firms.
We hope you find it insightful.
Digital survey 2019 with the ICPA
This insight report draws on a survey of members of the Institute of Certified Practising Accountants (ICPA) in July 2019. It reveals that there are still opportunities to be seized around content marketing.