Research and insight for accountants

Quantitative and qualitative research

What do SMEs want from accountants?

In our latest research, based on a survey of small business owners and operators, we shed light on what SMEs really expect from accountancy firms.

We hope you find it insightful.

Digital survey 2019 with the ICPA

This insight report draws on a survey of members of the Institute of Certified Practising Accountants (ICPA) in July 2019. It reveals that there are still opportunities to be seized around content marketing.