How we work

We’re on a mission to help small to medium-sized accountancy firms in the UK supercharge their digital marketing.
Find out more

Over 24 years of helping accountants supercharge their marketing to grow their businesses


Where we start

We get you

We’ve worked exclusively with accountants for 24 years.
Every practice that we work with is unique, but there are some things our clients have in common.

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First up, being totally committed to your clients means you’re very, very busy.

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Second, you probably know your website needs some work and that it should be giving you more leads, but you don’t have the time or knowledge to try to fix it.

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Finally, you don’t want to waste money on something you’re not sure is a safe bet.

Sound familiar? We thought so.


We understand you

What makes our approach
so special?

Because we’ve worked exclusively with accountants for 24 years, we understand exactly what good looks like for you. Benchmarking against the industry gold standard is an important part of what we do.

Lots of agencies make things complicated, but we’re not about smoke and mirrors. Helping you grow is the most important thing, and we keep it simple.

Someone to rely on

That’s where
we come in

We’ve got the tools and techniques to understand how to get the right kind of clients to your website. Once they’re there, we’ll make sure they’ve got all the information they need to know that you’re the right accountant for them.

The process

What you can expect from us

We love nothing more than a fresh challenge, which means we won’t be afraid to ask the hard questions.

Whether you’re an established heavy-weight or a solo accountant looking to disrupt, we’ll help you think like your clients do – it’s what gets you the best results.



We’ll start by asking you two things: who do you want to work with and what do you want to achieve? The answers we come up with together form the basis of everything we do next.


The plan

Once we know what we’re aiming for, we’ll work out how to get there. We’ll look into what would attract your target client, and how we can convey your authentic personality through design and tone of voice.


The delivery

Our delivery process pulls together a highly-skilled set of project managers, designers, editors and SEO specialists to create a website that’s ready to turn visitors into leads.


Ongoing support

Every client will have an account manager who’ll be there to support and guide you through your website performance data. They’ll keep track of how you’re doing and what we can do to achieve more.

Our website process

It’s a marathon not a sprint

The cycle we’re trying to help accountants break at the moment is thinking your website ‘gets done’ every five years. Growth happens when you continually optimise based on data. It’s an iterative process and it shouldn’t stand still. As the saying goes, it’s a marathon, not a sprint.

0-6 months

Once your website’s launched, we need to let Google re-crawl it, drive organic traffic to your most important pages, and see how users interact with your content.

6-12 months

Once we’ve got a solid benchmark of how you’re performing, we can compare it against the goals we set at the start and make a plan to optimise performance.

12-18 months

By now, you should be noticing traction on your site. This is where we can look at what else we can do – could we tweak a specific page to get more engaged traffic? Should we look at additional activities like blogging? Or do we need to pivot slightly?

18-24 months

Once your website is almost two years old, we should know how many clients we’re getting per month. From here, we can start thinking about getting a higher volume – or better quality – of leads by looking at further SEO and integrated multi-channel campaigns.

What do our sites look like?

A site’s success isn’t determined by how good it looks, but it’s important that you’ve got a website you’re proud to show off.

  James Colvin

Mayflower Accountancy

“I think what astounded me the most is the amount of care and work behind the scenes that seems to go on and how everything is incredibly considered and thought-out”


  Paul Newton

JCS Accountants

“We have used PracticeWeb for over a decade. We now have three great looking websites from PracticeWeb for our three brands and would highly recommend them for any accountancy or financial services business looking for a modern, attractive and easy to use website.”

How can we help you?