How to create Buyer Personas

Powerful marketing strategies start with a complete understanding of your ideal clients.

What challenges do your clients face? What do they love? What makes them choose to work with you?

A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.

Download our latest guide which will walk you through the process of researching and creating buyer personas for your firm.

 

Topics covered:

  • Who are you trying to motivate?
  • What are you trying to achieve?
  • What’s the current situation and market need?
  • Undertaking research with in-target clients.
  • Differentiating yourself in the market.

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