What is PPC?
Pay-per-click advertising (PPC) is an excellent way to reach your target audience while they’re actively searching for your services.
By paying money to appear at the top of Google’s ads when people type in words like ‘accountants in Bristol’ or ‘accounting services for restaurants’, you’ll be jumping ahead of the competition.
With a laser-focused strategy and savvy use of a PPC budget, accountants can see high-quality, relevant leads coming through in no time.
Who is PPC right for?
If you want to supercharge your marketing efforts and reach more of your ideal clients, PPC could be for you. It’s great for accountants that:
- Know who their dream clients are
- Have a strong digital presence
- Want more leads for specific services, quickly.
If that doesn’t sound like you, it might be worth taking the time to set yourself up a little more before exploring PPC – by making sure your website’s up to date and well-designed, you’ve got a clear idea of your firm’s goals, and have enough people on the team to deal with new business. We can help with all of that, too.
What can PPC offer me?
A hyper-targeted marketing approach
Get found by clients searching for exactly what you offer. It’s that simple.
Set your own budget and only pay when someone clicks on your ad.
The best PPC is data-driven. Easily measure ROI and adapt as you go.
Google’s always learning – making sure the right people see your ad.
How does PPC work?
Running a good PPC campaign consists of three key stages that run in an ongoing cycle.
1. Keyword research and strategy
The best keywords and audiences based on your business goals
2. Campaign set up
Best practice, well-structured ad campaigns designed to convert
3. Analysis and optimisation
Drive high ROI by optimising, tweaking and finding new opportunities.