Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
How can marketing help overcome the price objection?
ur podcast series in partnership with ACCA looks at how to grow your practice through data driven marketing. This week we look at how marketing can help overcome the price objection, listen to the podcast here.
How can marketing help overcome the price objection?
ur podcast series in partnership with ACCA looks at how to grow your practice through data driven marketing. This week we look at how marketing can help overcome the price objection, listen to the podcast here.
How long should a blog post be for your firm?
A blog post can really be any length as long as it is focused primarily on meeting the needs of its users. When deciding on your blog post length, after you have aligned it with the needs of intended readers, think about what its purpose is for your accounting firm.
The psychology of pricing your advisory packages online
Experiments run by behavioural economists reveal interesting findings regarding decision making. You may already be aware of them, but do you apply them to your own business? You can do this to help demonstrate the value you are offering to clients and steer them towards the advisory package you most want to provide.
How to create a marketing plan for your accounting firm
Unless you are in a position to have hired a marketing director or manager, responsibility for creating a marketing plan for your accountancy firm may rest solely on your shoulders or one of your partners.
How to create a marketing strategy and plan for your practice
Marketing plans can sound quite abstract, leading to some going in head first. But planning can be the difference between success and failure.
Autumn Budget 2021: How to use your report
Our Autumn Budget 2021 sums up all the key announcements from 27 October. Find out how to make the most of it – on your website, over email or a printout.
Autumn Budget 2021: what might feature in your report?
As emergency support measures wind down, the Autumn Budget on 27 October 2021 will aim to get the UK’s public finances back on track, starting in April 2022.
Insights from our latest research: to sell your advisory service, tell the right story
Small business owners can and do benefit from the expert advice their accountants give them. Many are still unaware of the value of this guidance – but the right messaging from accountants can help.
Is it the end of referrals?
COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.
Should you become a specialist firm with a niche focus?
Specialist firms might have to say ‘no’ to more business than their counterparts, but the benefits a niche could bring your firm are plentiful.
13 Essential Marketing Ideas for Accountants
If you want to do something quick, easy and practical to promote your accounting business but you’re stuck for ideas, we’ve put together 13 great marketing ideas for accountants to help you out.
How to use marketing to win the business you want
More leads, more clients. That’s what marketing is all about. But the answer to ‘who are your clients?’ affects your performance just as much as ‘how many do you have?’.
Content isn’t just blog posts – it’s social media, podcasts and video
Content is more than just blogs. Videos, podcasts and social media can improve traffic flow too, while improving your firm’s brand.
Millennials are now your largest cohort of potential clients
Love or loathe the term “millennial”, this generation is impossible to ignore for many sectors, and we can now include accountancy in that.
Content ideas for accountants: key topics on climate change and ethical business
Last week, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) report into climate change came with a bleak warning: that “recent changes in the climate are widespread, rapid, and intensifying, and unprecedented in thousands of years”. Ethics and sustainability are undeniably important topics for consumers, businesses and their accountants in 2021 – and if your firm is interested in this, it’s important to show it with content on some key topics that people might be searching for information around.
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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