Our knowledge

Expert advice, tips and the latest news from the world of accountancy and small business.

Introducing Jacob!

Say hi to our digital designer Jacob.    Hey Jacob! Thanks for taking the time to answer these questions. What’ve you been up to recently? We’ve been putting together the Budget for PracticeWeb clients. So turning round a large document in 24 hours(!) which went well....

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Meet Steph!

Say hello to Steph.   Hey Steph, how’s your Monday going? It’s busy, which is good – lots of meetings. I’ve just had my one-to-one with Stu. We went down to the Marina and had a catch-up.   That sounds lovely. What’s your official title here at PracticeWeb? My...

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Introducing Dave!

Say hello to our SEO expert Dave. Hey, Dave! Thanks for taking the time to answer these questions. What were you up to before this interview? I’ve literally just finished auditing a client’s backlink profile for quality, and before that I was putting together some...

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Business insights: October edition

We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...

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Change is good?

The new PracticeWEB.co.uk is here. It’s all shiny and fresh out the wrapper. We really hope you like it. The new site is just but one piece of a larger transformation project that has been running through the core of the business for 18 months now. Why change? Well,...

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Reinventing PracticeWeb

Mike Crook is our Chief Digital Officer and in the past year has taken the lead on an overhaul of PracticeWeb’s proposition, positioning, products and services. PracticeWeb’s editor, Ray, sat down with Mike to find out how he went about getting from a blank project...

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Introducing Alex!

Hey Alex! Thanks for taking the time to answer these questions, how’s your day going? Yeah it’s been steady, this whole week’s been steady helping different clients.   Steady is good, what’s your official title here at PracticeWeb? My official title is client support...

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The secret science of… headline writing

We see plenty of headlines each day. From reading Metro on the bus to work to trawling through a BBC app, we all scan headlines searching for content that’s relevant to us. At their best, they grab your attention and lead you into reading the article. At their worst,...

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How to create buyer personas

Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?

A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.