Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Sourcing daily news stories
Keeping up with the news has never been more important. From sourcing and reporting daily news stories, our editorial assistant Jasdip Sensi explains all.
Sourcing daily news stories
Keeping up with the news has never been more important. From sourcing and reporting daily news stories, our editorial assistant Jasdip Sensi explains all.
Insight for accountants: comparing your practice’s marketing to your rivals
Measuring your marketing performance is paramount to its success. Knowing what’s working and what isn’t means you can learn from your activity and optimise your marketing to ensure you’re attracting the right clients and the right time, with the right solution.
Unlocking your accountancy firm’s brand identity with archetypes
There are various tools available when working on branding for accountancy firms. One of the most powerful is the brand archetype, from outlaw to caregiver. Our brand strategist, Alex Tucker, explains all.
What exactly do accountants get from a PracticeWeb content strategy workshop?
When you’re convinced by the benefits of content marketing but simply don’t know where to start, a content strategy workshop is the solution. Starting at the end and working back, accounting firms that undertake a workshop with me or one of my colleagues walk away...
Plan, forecast and build a strategy with the help of CRM
When planning a marketing campaign, it can sometimes feel like you are struggling in the dark with not much to go on.
Especially if you are a smaller company looking to grow, it may feel like you simply don’t have the resources or expertise to forecast and strategize.
Supporting clients in crisis: insights from UK Business Forums
The challenges that businesses faced before the pandemic outbreak haven’t gone away, meanwhile. If anything, The pressures of partnership difficulties, late payments, and workforce management are more pronounced now than they were before.
Using a CRM to provide the best customer service
For accountancy firms, as with any public-facing business, building and maintaining good customer relationships is vital. The more clients you attract and the longer they stay with you, the more information you will collect. Being able to quickly access and sort...
Local lockdown support for business announced
Chancellor Rishi Sunak has announced another support scheme for businesses, this time focused on those affected by regionally-targeted COVID-19 lockdowns. It offers an extension of the job support scheme for employees across the whole of the UK whose workplaces are...
Why is brand strategy important for accountants?
Having a serious brand strategy is what sets the most exciting and ambitious accounting practices apart and helps them get ahead. Done right, it will make your firm stand out and help you connect with the clients you really want – the people you get a buzz from...
Why content marketing isn’t working for your accounting firm
Your accountancy firm has given content marketing a go – you’ve blogged, you’ve posted on social media – but the leads aren’t coming. Here’s why.
Covering the Chancellor’s winter economy plan for PracticeWeb clients
Yesterday evening as the working day was winding down we were hit with a one-two punch of government announcements: first, that the Autumn Budget was cancelled and, secondly, that the Chancellor had a few announcements to make. My first reaction, honestly? Oh no, not...
Three secrets to building a superstar accountancy brand
First things first – why should you care about your accounting firm's brand? You might think ‘brand’ is fluffy nonsense, bandied about by marketing types, obsessed with fonts, colour palettes and logos – but it’s much more profound than that. Brand is your starting...
Video content: overcoming the fear and putting yourself out there
“Argh, no thank you, don’t point that camera at me!” Have you ever caught yourself saying something along those lines? Or scurrying for cover when the marketing manager starts stalking the office looking for team photos or someone to say a few words for the company...
3 Easy Ways to Improve Your CTR Overnight
Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...
Video marketing for accountants: standing out from the crowd
For many people, social media scrolling has become an integral part of the daily routine – far more so than reading newspapers, or even taking time to visit specific websites. For anyone who uses the internet regularly, it is clear how central video has become to the...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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