Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Let your website pay for itself by saving on recruitment fees
Every week, I spend at least a day or two out of the office going to see accountants around the country.In amongst all coffee, cake and conversations, a common theme is recruitment. More specifically, that finding good people is one of the biggest challenges holding...
Let your website pay for itself by saving on recruitment fees
Every week, I spend at least a day or two out of the office going to see accountants around the country.In amongst all coffee, cake and conversations, a common theme is recruitment. More specifically, that finding good people is one of the biggest challenges holding...
We’re hiring – Business Development Manager
PracticeWeb is on the lookout for a results-driven Business Development Manager. We have entered into an exciting period, with a new value proposition and refreshed product set. We are now expanding our team to support our growth. You will play a key role in...
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Turning leads into paying clients for ambitious accountants
In the last two weeks, we've had a record number of websites going live for our clients, all fulfilling the needs that these ambitious accountants have to support their business plans. With lead generation a key part of one client's brief, we created a website...
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Trends in copywriting for accountants: full stops
Editors tend to obsess over details and lately I’ve been thinking about full stops and the ways we at PracticeWeb use them in our copywriting for accountants. Received wisdom among commercial writers used to be that using full stops in headings was a mistake because...
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Workshop report: winning clients for your accountancy firm
It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented team PracticeWeb, alongside our friends Heather Townsend and...
read moreBuying SEO for accountancy websites
First, just to be clear, PracticeWeb offers SEO for accountancy firms and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not...
How long-form content may boost your accountancy firm’s SEO
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
Search marketing for accountants: the benefits of optimised content
Most practices are unclear about how our search marketing for accountants service determines the success, or failure, of a blog.We gauge 'success' in this context by the number of readers, and how many of those convert into leads.Most writers can choose a topical...
Content for accountants: when to post on social media
Social media marketing looks straightforward enough at first, but when you get down to the finer details it can start to feel like a minefield. What kind of content should you be sharing? How often should you be posting it? And is there a difference between publishing...
The closure of Google+
Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...
‘Meet the team’ pages for accountancy firms
The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...
Mobile responsive websites: time to get serious
In March 2018, Google announced the rollout of mobile-first indexing, which meant the version of your website viewed on a smartphone or tablet became the main event, not a sideshow.I wrote about this at length last year but wanted to take a moment now, with a full 12...
Accountex 2019: efficiency, automation and driving profit
That’s it, Accountex 2019 is over for another year. Accountex London was a big event for PracticeWeb. While we have been attending for several years, until now we have piggybacked on the AccountingWEB stand. Accountex 2019 was different as we took our very own place...
Keywords for accountants: understanding SEO
Search engines have been part of everyday life for most of us for the better part of two decades and as a result, so have keywords. Keywords are the terms people search for and that lead them to one website or another. When someone types something like, ‘accountants...
Ways to generate leads through topical content for accountants
Attracting quality leads is the lifeblood of any thriving business, and leveraging what's topical to create relevant content can help accountants do just that. Brexit and Making Tax Digital (MTD) have been two of the most topical news stories in the first three months...
Grow your firm with the right clients
With more choice than ever before and less incentive to be loyal, today’s clients are savvy and firmly in control. How do you differentiate your offer and make your firm stand out over the competitors?
