Our knowledge
Expert advice, tips and the latest news from the world of accountancy and small business.Mobile-first indexing
During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...
read moreMeet Claudia!
Say hello to our new junior project manager, Claudia. Hi Claudia, welcome to PracticeWeb! Thanks for taking the time to answer these questions. What were you working on before this meeting? Hi, I was working on a client website doing redirects, which is one of the...
read moreI have done my buyer personas, what’s next?
There’s no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want – now it’s time to use your freshly gained knowledge and go out and...
read moreWhy all accountants should be using Google analytics
You’ve built a snazzy new website with all the bells and whistles, spent weeks tirelessly optimizing your search engine ranking and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards. But what’s to say any of it was...
read moreRedesigning a small brand part two: the big plan
Not read part one? Catch up here A rebrand isn’t something you knock off on your own in an afternoon with a notebook and a packet of felt tips. It needs time, and a talented team. I carved out time for members of my team to work on the project, and made sure to draw...
read moreIntroducing Jacob!
Say hi to our digital designer Jacob. Hey Jacob! Thanks for taking the time to answer these questions. What’ve you been up to recently? We’ve been putting together the Budget for PracticeWeb clients. So turning round a large document in 24 hours(!) which went well....
read moreMeet Steph!
Say hello to Steph. Hey Steph, how’s your Monday going? It’s busy, which is good – lots of meetings. I’ve just had my one-to-one with Stu. We went down to the Marina and had a catch-up. That sounds lovely. What’s your official title here at PracticeWeb? My...
read moreDance like nobody’s watching, sure, as long as you blog like somebody’s reading.
It can be discouraging to build a blog or social media following. At first, you’ll probably find yourself writing for yourself, perhaps your colleagues, and maybe your mum. What’s the point? you might think, staring out at all those empty seats, your voice echoing in...
read moreIntroducing Dave!
Say hello to our SEO expert Dave. Hey, Dave! Thanks for taking the time to answer these questions. What were you up to before this interview? I’ve literally just finished auditing a client’s backlink profile for quality, and before that I was putting together some...
read moreRedesigning a small business brand part one: who are you?
The below video clip went viral recently. It shows the crew of US TV show Kidding working behind the scenes to create a seamless montage showing the passage of time, all in camera. The above video clip went viral recently. It shows the crew of US TV show Kidding...
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How to create buyer personas
Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?
A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.
