Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
The importance of service pages for accountancy websites
When you’re commissioning a new website for your accountancy practice, it’s easy to end up focusing on the showy, brand-focused headline sections like the homepage or ‘about us’. But individual service pages matter, too. Massively. As a senior account manager at...
The importance of service pages for accountancy websites
When you’re commissioning a new website for your accountancy practice, it’s easy to end up focusing on the showy, brand-focused headline sections like the homepage or ‘about us’. But individual service pages matter, too. Massively. As a senior account manager at...
Accounting websites: design inspiration
PracticeWeb designers Mark Jones and Jacob Pugh, and editor Ray Newman explain how accounting websites go from blank page to the finished product. Building some of the best accounting websites in the UK is the end result of a creative process that continues to evolve....
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Minimalism is cool but it doesn’t generate leads
With my graphic designer hat on, of course I love clean, minimalist websites. They're often the ones that grab attention and win awards. They're a great way to make a bold statement about brand, too. What is a minimalist website? It's one with very little written...
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Clarity and space: developing a brand strategy for Harold Sharp
The PracticeWeb team brought fresh thinking and established a clear understanding of our property clients and their motivations to reflect in our Proptech website design and content. The website project was well managed and proved an enjoyable and collaborative...
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Accountants and marketing agencies: what to ask to get the best deal
This post is aimed at people working in accountancy firms who have been given the job of approaching agencies like PracticeWeb to get quotes for developing a new website. If you’re thinking of working with an agency like PracticeWeb, there’s some basic practice you...
read moreGoogle My Business: making a first impression
First impressions count, and that goes for accountants as much as any other business. What do they have in common? Google My Business. If someone searches for an accountant and you can give them useful information and a brand that stands out before they even get to...
Let your website pay for itself by saving on recruitment fees
Every week, I spend at least a day or two out of the office going to see accountants around the country. In among all of the coffee, cake and conversations, a common theme is recruitment. More specifically, that finding good people is one of the biggest challenges...
Turning leads into clients for ambitious accountants
In the last two weeks, we've had a record number of websites going live for our clients, all fulfilling the needs that these ambitious accountants have to support their business plans.With lead generation a key part of one client's brief, we created a website...
Trends in copywriting for accountants: full stops
Editors tend to obsess over details and lately I’ve been thinking about full stops and the ways we at PracticeWeb use them in our copywriting for accountants. Received wisdom among commercial writers used to be that using full stops in headings was a mistake because...
Winning clients for your accountancy firm
It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...
Buying SEO for accountancy websites
First, just to be clear, PracticeWeb offers SEO for accountancy firms and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not...
How long-form content may boost your accountancy firm’s SEO
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
Search marketing for accountants: the benefits of optimised content
Most practices are unclear about how our search marketing for accountants service determines the success, or failure, of a blog.We gauge 'success' in this context by the number of readers, and how many of those convert into leads.Most writers can choose a topical...
Content for accountants: when to post on social media
Social media marketing looks straightforward enough at first, but when you get down to the finer details it can start to feel like a minefield. What kind of content should you be sharing? How often should you be posting it? And is there a difference between publishing...
The closure of Google+
Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...
Content marketing for accountants
When we talk about content marketing, we mean the process of creating engagement with your accountancy firm by providing material that is genuinely helpful for clients and prospects.
Our new eBook will help you take the next step in producing content for your practice's website.
