Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
How long-form content may boost your accountancy firm’s SEO
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
How long-form content may boost your accountancy firm’s SEO
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
Search marketing for accountants: the benefits of optimised content
Most practices are unclear about how our search marketing for accountants service determines the success, or failure, of a blog. We gauge 'success' in this context by the number of readers, and how many of those convert into leads. Most writers can choose a topical...
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Content for accountants: when to post on social media
Social media marketing looks straightforward enough at first, but when you get down to the finer details it can start to feel like a minefield. What kind of content should you be sharing? How often should you be posting it? And is there a difference between publishing...
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The closure of Google+
Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...
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‘Meet the team’ pages for accountancy firms
The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...
read moreAccountex 2019: efficiency, automation and driving profit
That’s it, Accountex 2019 is over for another year. Accountex London was a big event for PracticeWeb. While we have been attending for several years, until now we have piggybacked on the AccountingWEB stand. Accountex 2019 was different as we took our very own place...
Keywords for accountants: understanding SEO
Search engines have been part of everyday life for most of us for the better part of two decades and as a result, so have keywords. Keywords are the terms people search for and that lead them to one website or another. When someone types something like, ‘accountants...
Ways to generate leads through topical content for accountants
Attracting quality leads is the lifeblood of any thriving business, and leveraging what's topical to create relevant content can help accountants do just that. Brexit and Making Tax Digital (MTD) have been two of the most topical news stories in the first three months...
We’re exhibiting at Accountex: come and say hello
PracticeWeb will once again be exhibiting at Accountex on 1-2 May at ExCeL in London (E16 1XL). Visit us on stand 698 and say hello. We are located near theatre 5.Accountex is a two day conference and exhibition designed to provide you with everything you need to stay...
Content for accountants: writing a blog post in 30 minutes
Writing a post for your accountancy firm’s blog needn’t seem like an impossible challenge: there are some tricks, techniques and shortcuts for getting it done quickly and painlessly. Even when accountants know they ought to write a blog post or article – even when...
One blog. This blog. ‘Why spreadsheets won’t cut it with Making Tax Digital for VAT and it’s time to look at online accounting.’
Why spreadsheets won't cut it with Making Tax Digital for VAT and it's time to look at online accounting Weird title? Well, no, actually... Let me explain. Monday next week is the first day of the quarter. Q1 is gone. Think back to that marketing plan that was put...
Spring Statement 2019 is coming
Spring Statement 2019 is on 13 March and arrives a fortnight before the UK is scheduled to leave the EU. With the terms of the UK’s exit still to be determined, early rumours suggest this year’s Spring Statement will be an even lower-key affair than last year....
Coming soon to your WordPress website – new form creation tool
We are really excited to share with you some updates that are coming soon to the WordPress platform. Hello, Ninja Forms - our form creation tool for WordPress Over the next few weeks, you may notice some improvements to the forms on your WordPress website. We are...
Get started with PPC
If running pay-per-click (PPC) campaigns is on your list of New Year's resolutions for 2019, our partners over at ROAR Digital have put together a handy five-point checklist to help you get started. 1. Goals Be clear about what you want to achieve with your marketing...
Making Tax Digital: The juggernaut continues
Check out the stats on the monthly UK searches for ‘Making Tax Digital’: the term has been averaging more than 8,000 searches a month this year, and massively spiked to 18,000 last month. (Stats via Ubersuggest). If you have an opinion piece hiding up there in your...
Grow your firm with the right clients
With more choice than ever before and less incentive to be loyal, today’s clients are savvy and firmly in control. How do you differentiate your offer and make your firm stand out over the competitors?
