Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Will this year be an eventful one for you?
Adding value through events. It‘s felt like a long January – and I'm sure that’s especially true for many accountants who have been buried in tax returns at their practices. But we’re on the home stretch now, one step nearer to spring, and to when the accountancy...
Will this year be an eventful one for you?
Adding value through events. It‘s felt like a long January – and I'm sure that’s especially true for many accountants who have been buried in tax returns at their practices. But we’re on the home stretch now, one step nearer to spring, and to when the accountancy...
What does your font say about your accountancy firm’s proposition and personality?
Even if only on a subconscious level, clients and prospects will read meaning into the fonts your accounting firm uses in its website design and publication layouts. There’s a famous pop experiment that proves this point. The American documentary maker Errol Morris...
Four critical metrics to track marketing performance in 2020
Analytics is about measuring what’s most critical to your accounting firm so you can track performance and gauge return on marketing investment. But knowing what to measure, and how to do it, can be daunting.
Staff picks for January 2020: Influencers, UX writing, SME insight
In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. With a general election and Christmas in close succession, it's been a strange few weeks, but there's also...
Solving the authenticity problem for accountants
Accountancy is a crowded market so it’s important for practices to find a way to stand out but, at the same time, your brand identity and tone of voice must be authentic. In other words, it must be a true reflection of your personality, or of your accounting firm’s...
How choosing a niche can boost lead generation for your accountancy firm
At PracticeWeb we‘ve helped a wide range of accountants find their niche, from startups at launch to established firms wanting to pivot their offering, from those seeking to expand their service to others keen to get more of the right types of clients. Although in...
Brand codes: how to make your accountancy practice distinctive
When we ask our clients about their marketing goals and challenges, we often hear they want to differentiate from their competition. That makes a lot of sense in a sector like accountancy. With a lot of practices providing essentially the same services, how can you...
Staff picks: evaluating campaign success, the experience economy, pinball patterns
At PracticeWeb, we like to stay on top of trends and best practice in marketing and share what we've learned with the accountancy firms we work with. Here’s what’s grabbed our attention and got us talking in the past month, from a reminder on the importance of...
Why your accountancy practice’s website deserves proper copywriting
There’s writing and then there’s copywriting. If you want your accountancy firm’s website to generate leads and promote your brand, you need professional copywriting. Copywriting is the technical term for crafting text for marketing purposes. It’s most often used to...
What accountants can learn from the 100 most valuable brands on earth
More often than not, at the start of a project, we’ll ask a new client which brands and websites they admire or aspire to. The most common answer? Apple. Perhaps unsurprisingly, Apple recently topped the Interbrand rankings for the 100 most valuable brands in the...
Search marketing for accountants: the benefits of optimised content
Most practices are unclear about how our search marketing for accountants service determines the success, or failure, of a blog. We gauge 'success' in this context by the number of readers, and how many of those convert into leads. Most writers can choose a topical...
Staff picks – the top 100 brands, Google Bert, secondhand culture
We’re always firing links at each other round the office in a vaguely competitive way – who can be the first to spot a new trend in web design or copywriting? Who’s found the most inspiring rebrand or eye-opening opinion piece from the world of marketing? That kind of...
Budget 2019 update
PracticeWeb's Budget report is an important product – it’s one of the few times in the year when everyone’s attention is focused on tax and fiscal policy and a great opportunity for practices to connect with their clients. In a year of extreme political turmoil,...
What do accountancy and marketing have in common? Jargon.
The problem with jargon is that even people who say they hate it don’t always know they’re using it. Because we work in digital marketing, and spend all day every day thinking and talking about it, it doesn’t occur to us that we’re using specialist terminology. Of...
Obsessing over Budget 2019
Will there be a Budget this year? When will it be? What will be in it? We wish we knew. At the time of writing (11:45am on Wednesday 23 October 2019) a Budget is scheduled for 6 November 2019 and the PracticeWeb editorial team is planning on that basis. Having spent...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meets its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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