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Expert advice, tips and the latest news for the world of accountancy and small business.
How long-form content may boost your accountancy firm’s SEO

How long-form content may boost your accountancy firm’s SEO

Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...

The closure of Google+

The closure of Google+

Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...

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‘Meet the team’ pages for accountancy firms

‘Meet the team’ pages for accountancy firms

The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...

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Keywords for accountants: understanding SEO

Search engines have been part of everyday life for most of us for the better part of two decades and as a result, so have keywords. Keywords are the terms people search for and that lead them to one website or another. When someone types something like, ‘accountants...

Spring Statement 2019 is coming

Spring Statement 2019 is on 13 March and arrives a fortnight before the UK is scheduled to leave the EU. With the terms of the UK’s exit still to be determined, early rumours suggest this year’s Spring Statement will be an even lower-key affair than last year....

Get started with PPC

If running pay-per-click (PPC) campaigns is on your list of New Year's resolutions for 2019, our partners over at ROAR Digital have put together a handy five-point checklist to help you get started. 1. Goals Be clear about what you want to achieve with your marketing...

Making Tax Digital: The juggernaut continues

Check out the stats on the monthly UK searches for ‘Making Tax Digital’: the term has been averaging more than 8,000 searches a month this year, and massively spiked to 18,000 last month. (Stats via Ubersuggest). If you have an opinion piece hiding up there in your...

Grow your firm with the right clients

With more choice than ever before and less incentive to be loyal, today’s clients are savvy and firmly in control. How do you differentiate your offer and make your firm stand out over the competitors?