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Expert advice, tips and the latest news for the world of accountancy and small business.
What is better for your brand in the long term: PPC or SEO?

What is better for your brand in the long term: PPC or SEO?

Like accounting, marketing can be riddled with jargon which makes it hard for busy practice owners to engage. It’s a shame and not the fault of accountants, so we’ll cut through some of it for you.

We’ll look at two pieces of terminology, two marketing approaches, relating to getting traffic to your website – of course with the ultimate aim of winning new clients.

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Is your website harming your brand?

Is your website harming your brand?

First impressions count in business, and your website is one of the first chances you get to show visitors what your firm is all about. With technology forever changing, if your website is stuck in the past your potential new prospects may think your business is too.

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How to market your accounting firm in 2022

How to market your accounting firm in 2022

Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”

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Is your website harming your brand?

Why isn’t my website converting?

The process of reworking websites so that users end up converting is called Conversion Rate Optimisation (or CRO for short, because who doesn’t love a good marketing acronym?)

To help clear up some of that confusion, we’re going to break down, in simple terms, what exactly CRO is and some simple tips you can take away and start using today to improve your website and ensure that more users than ever end up converting.

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MTD: Are your clients ready?

As you’ll know, 2022 is the year that Making Tax Digital (MTD) will touch every VAT-registered business in the UK. In making sure your clients are ready, there is a valuable opportunity to reframe your relationship with them, growing your practice as you do.

The importance of having a current updated site

As a platform to communicate, showcase your brand and drive sales, your website should be at the forefront of that change. If your website is stuck in the past, your potential new prospects may think your firm is too.

Let’s take a look at four specific reasons why having a current, updated website is essential.

The complete guide to websites for accountants

Updated edition for 2022 and beyond

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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