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Expert advice, tips and the latest news for the world of accountancy and small business.
What pages should every accounting website have?

What pages should every accounting website have?

Every business has a website now. It is pretty much the first thing that someone does when they decide to start trading; well, after they have spoken to an accountant, obviously. But who decides what goes on a website and what pages it should have? Here is an exploration of these pages to find out the answers.

What pages should every accounting website have?

Every business has a website now. It is pretty much the first thing that someone does when they decide to start trading; well, after they have spoken to an accountant, obviously. But who decides what goes on a website and what pages it should have? Here is an exploration of these pages to find out the answers.

12 social media ideas for accountants in 2022

12 social media ideas for accountants in 2022

We talk to a lot of accountants who have the feeling they’re supposed to be on social media, and supposed to be posting regularly. The problem is, they just don’t know what to post.

We’ve put together a list of ideas for social media posts that offer opportunities to emphasise different aspects of your firm’s brand identity in 2022.

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4 digital opportunities for accountants

4 digital opportunities for accountants

The past few years have seen some major changes in the role technology has to play for accountants and what their clients expect from them. In our latest insight report, we decided to dig into those changes, looking at shifts in accounting technology, digital marketing and communications, as well as the challenges SME clients face.

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What is better for your brand in the long term: PPC or SEO?

What is better for your brand in the long term: PPC or SEO?

Like accounting, marketing can be riddled with jargon which makes it hard for busy practice owners to engage. It’s a shame and not the fault of accountants, so we’ll cut through some of it for you.

We’ll look at two pieces of terminology, two marketing approaches, relating to getting traffic to your website – of course with the ultimate aim of winning new clients.

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Is your website harming your brand?

First impressions count in business, and your website is one of the first chances you get to show visitors what your firm is all about. With technology forever changing, if your website is stuck in the past your potential new prospects may think your business is too.

Why isn’t my website converting?

The process of reworking websites so that users end up converting is called Conversion Rate Optimisation (or CRO for short, because who doesn’t love a good marketing acronym?)

To help clear up some of that confusion, we’re going to break down, in simple terms, what exactly CRO is and some simple tips you can take away and start using today to improve your website and ensure that more users than ever end up converting.

MTD: Are your clients ready?

As you’ll know, 2022 is the year that Making Tax Digital (MTD) will touch every VAT-registered business in the UK. In making sure your clients are ready, there is a valuable opportunity to reframe your relationship with them, growing your practice as you do.

The complete guide to websites for accountants

Updated edition for 2022 and beyond

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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