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Every month we delve into the marketing performance data we have from all our accounting firms that we work with. This month, I compared clients who have only a website with us to those that have taken our marketing search engine optimisation (SEO) and blogging services as well.
You’ve got the packaging and price structure right – now how do you go about getting your new accountancy service found by the people who most need it?
First impressions count in business, and your website is one of the first chances you get to show visitors what your firm is all about. With technology forever changing, if your website is stuck in the past your potential new prospects may think your business is too.
Email marketing may not be new, but it is often overlooked. Here’s an examination of the benefits of adopting email marketing for your accountancy practice and how to do it well.
With our new eBook: Marketing your startup accountancy practice launching, we wanted to take a look at some of the basics you need to build a scalable business. You are feeling a mixture of excitement and trepidation. You are about to start your very own accountancy...
In firms with this attitude, marketing is seen as a costly “tick-box exercise”; something that must be carried out as cheaply and compliantly as possible, but with little vision for what it could actually achieve. If that sounds familiar, you may be running your marketing department like a cost centre. But how do you move your marketing department into a profit centre?
AccountancyManager recently appointed PracticeWeb as their recommended digital marketing partner. PracticeWeb’s managing director, Mike Crook interviewed Jonathan Stobart and James Byrne from AccountancyManager on the role that marketing plays within AccountancyManager.
Our recent insight report ‘Why SMEs won’t pay for business advice – and how to change their minds’ revealed that 63% of respondents said they regretted making a business decision without speaking to an accountant first.
Like most people running a business, partners and managers in accountancy practices have had a lot on their minds over the past 12 months. In such a disrupted market, business development is more important than ever. Sometimes, there is a lot to be said for going back to basics: When was the last time you reviewed your logo? Is it playing its part in winning and retaining clients?
As SMEs continue to face new and varying pressures in 2021, the services they need are inevitably also changing.
With the demand for technical advice being overtaken by the need for general business expertise, SMEs could start to overlook their accountants.
Read on to find out what our new research report has discovered.
I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.
The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.
The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.
Business development isn’t easy and takes time but, done right, it will give your accountancy firm the traction it needs to win new clients and sell more to those it already has.
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.