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Expert advice, tips and the latest news for the world of accountancy and small business.
Communicating COVID-19: key business support announcements from the Government
Between Spring Budget 2020 on 11 March and Friday 20 March the Government announced a series of measures designed to counter the threat posed to the UK economy by the outbreak of the coronavirus that causes the respiratory disease COVID-19. This post summarises all...
Communicating COVID-19: key business support announcements from the Government
Between Spring Budget 2020 on 11 March and Friday 20 March the Government announced a series of measures designed to counter the threat posed to the UK economy by the outbreak of the coronavirus that causes the respiratory disease COVID-19. This post summarises all...
Communicating with clients during a crisis
Accountants are uniquely placed to offer their support and guidance as the coronavirus throws the world into disarray. But what’s the best approach to communicating? There’s no denying it: we’re going through a generation-defining moment of not only national but...
Spring Budget 2020: How to use your report
Hundreds of accountancy practices around the UK will be getting into their offices this morning to find our Spring Budget 2020 report in their inboxes – the cornerstone of our branded content for accountants. We’ve also sent you another email delivering a one-off...
Insights from UK Business Forums: the need for SME business advice
In our new SME insights report, we cover the main challenges faced by small business owners all over the UK – from a personal level to a global scale – and the role accountants have to play in addressing them. We put this report together based on data from our sister...
Team picks for February 2020: Hard skills, B2B, AI and 404s
In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. There's been plenty of reflection over the last month about what has been happening, we share some of these...
When will I see results for my accountancy firm’s digital marketing and SEO spend?
“Okay, I’m convinced that digital marketing and SEO are worth investing in, but when will that start to pay off?” At PracticeWeb, we have a rule: if we’ve been asked the same question more than once by clients, we get our heads together and write a guide or blog post...
Spring Budget 2020: full steam ahead
Speculation was mounting that next month's Spring Budget 2020 may be postponed, following Sajid Javid's resignation as chancellor. The fiscal event was thrown into doubt after Javid quit and the date of the next Budget was a matter for the new chancellor, Rishi Sunak....
Using Google Analytics to shape your accountancy firm’s marketing strategy
Google Analytics is a powerful tool but the sheer amount of information available can make it hard to know where to start, let alone knowing how to get value out of it to inform your marketing. Accounting firms that want to better understand their audience, and...
Why your accountancy firm needs to focus on its marketing funnel
To generate leads for your accountancy practice, you need to get plenty of prospects into your marketing funnel. That bit of jargon is part of every salesperson’s vocabulary but might sound a bit alien if that’s not your territory. This week our commerical manager,...
What are your clients really worried about? – A first glance at our new SME report
You know your clients based on the conversations you’ve had with them and the work you’ve done for them over the years. You’re familiar with their business goals, and maybe their lifestyle goals, too. But what you don’t know is what’s on their mind the rest of the...
Will this year be an eventful one for you?
Adding value through events It‘s felt like a long January – and I'm sure that’s especially true for many accountants who have been buried in tax returns at their practices. But we’re on the home stretch now, one step nearer to spring, and to when the accountancy...
What does your font say about your accountancy firm’s proposition and personality?
Even if only on a subconscious level, clients and prospects will read meaning into the fonts your accounting firm uses in its website design and publication layouts. There’s a famous pop experiment that proves this point. The American documentary maker Errol Morris...
Four critical metrics to track marketing performance in 2020
Analytics is about measuring what’s most critical to your accounting firm so you can track performance and gauge return on marketing investment. But knowing what to measure, and how to do it, can be daunting.
Staff picks for January 2020: Influencers, UX writing, SME insight
In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. With a general election and Christmas in close succession, it's been a strange few weeks, but there's also...
Solving the authenticity problem for accountants
Accountancy is a crowded market so it’s important for practices to find a way to stand out but, at the same time, your brand identity and tone of voice must be authentic. In other words, it must be a true reflection of your personality, or of your accounting firm’s...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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