Our knowledge

Expert advice, tips and the latest news for the world of accountancy and small business.
The importance of service pages for accountancy websites

The importance of service pages for accountancy websites

When you’re commissioning a new website for your accountancy practice, it’s easy to end up focusing on the showy, brand-focused headline sections like the homepage or ‘about us’. But individual service pages matter, too. Massively. As a senior account manager at...

Accounting websites: design inspiration

Accounting websites: design inspiration

PracticeWeb designers Mark Jones and Jacob Pugh, and editor Ray Newman explain how accounting websites go from blank page to the finished product. Building some of the best accounting websites in the UK is the end result of a creative process that continues to evolve....

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Minimalism is cool but it doesn’t generate leads

Minimalism is cool but it doesn’t generate leads

With my graphic designer hat on, of course I love clean, minimalist websites. They're often the ones that grab attention and win awards. They're a great way to make a bold statement about brand, too. What is a minimalist website? It's one with very little written...

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Trends in copywriting for accountants: full stops

Editors tend to obsess over details and lately I’ve been thinking about full stops and the ways we at PracticeWeb use them in our copywriting for accountants. Received wisdom among commercial writers used to be that using full stops in headings was a mistake because...

Winning clients for your accountancy firm

It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...

Buying SEO for accountancy websites

First, just to be clear, PracticeWeb offers SEO for accountancy firms and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not...

The closure of Google+

Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...

Content marketing for accountants

When we talk about content marketing, we mean the process of creating engagement with your accountancy firm by providing material that is genuinely helpful for clients and prospects.

Our new eBook will help you take the next step in producing content for your practice's website.