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Expert advice, tips and the latest news from the world of accountancy and small business.

Ways to generate leads through topical content for accountants

Attracting quality leads is the lifeblood of any thriving business, and leveraging what’s topical to create relevant content can help accountants do just that. Brexit and Making Tax Digital (MTD) have been two of the most topical news stories in the first three months of 2019 and both have proved to be great sources of lead-generation focused content.

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We’re recruiting: Head of Production and Operations

PracticeWeb are on the look out for a results-driven, customer focused Head of Production and Operations.  We are entering an exciting year with a new value proposition, refreshed product set, and ambitious growth plans. Reporting directly into the Managing Director,...

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Meet Becky!

Hey Becky! Thanks for taking the time to answer these questions. What’s your official title here at PracticeWeb? Hi. I'm a Producer.   What do you do day-to-day? I work with our clients to deliver website projects and digital marketing solutions.   What were...

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Spring Statement 2019 is coming

Spring Statement 2019 is on 13 March and arrives a fortnight before the UK is scheduled to leave the EU. With the terms of the UK’s exit still to be determined, early rumours suggest this year’s Spring Statement will be an even lower-key affair than last year....

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Meet Paul!

Say hello to our customer success manager, Paul.   Hey Paul. Thanks for taking the time to answer these questions. What’ve you been up to this morning? Hey. This morning I was helping out a few clients with some queries and eating some hummus.   Nice. What’s...

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Introducing James!

Say hello to PracticeWeb’s deputy editor, James.   Hey, James. Thanks for taking the time to answer these questions. What’s your official job title here at PracticeWeb? Deputy editor. What do you do? Off the top of my head, I write for several happy blogging...

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How to create buyer personas

Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?

A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.