Our knowledgeExpert advice, tips and the latest news from the world of accountancy and small business.
Attracting quality leads is the lifeblood of any thriving business, and leveraging what’s topical to create relevant content can help accountants do just that. Brexit and Making Tax Digital (MTD) have been two of the most topical news stories in the first three months of 2019 and both have proved to be great sources of lead-generation focused content.read more
PracticeWeb will once again be exhibiting at Accountex on 1-2 May at ExCeL in London (E16 1XL). Come and visit us on stand 698 and say hello.read more
PracticeWeb are on the look out for a results-driven, customer focused Head of Production and Operations. We are entering an exciting year with a new value proposition, refreshed product set, and ambitious growth plans. Reporting directly into the Managing Director,...read more
Writing a post for your accountancy firm’s blog needn’t seem like an impossible challenge: there are some tricks, techniques and shortcuts for getting it done quickly and painlessly. Even when accountants know they ought to write a blog post or article – even when...read more
One blog. This blog. ‘Why spreadsheets won’t cut it with Making Tax Digital for VAT and it’s time to look at online accounting.’
Why spreadsheets won't cut it with Making Tax Digital for VAT and it's time to look at online accounting Weird title? Well, no, actually... Let me explain. Monday next week is the first day of the quarter. Q1 is gone. Think back to that marketing plan that was put...read more
Hey Becky! Thanks for taking the time to answer these questions. What’s your official title here at PracticeWeb? Hi. I'm a Producer. What do you do day-to-day? I work with our clients to deliver website projects and digital marketing solutions. What were...read more
Spring Statement 2019 is on 13 March and arrives a fortnight before the UK is scheduled to leave the EU. With the terms of the UK’s exit still to be determined, early rumours suggest this year’s Spring Statement will be an even lower-key affair than last year....read more
Say hello to our customer success manager, Paul. Hey Paul. Thanks for taking the time to answer these questions. What’ve you been up to this morning? Hey. This morning I was helping out a few clients with some queries and eating some hummus. Nice. What’s...read more
Say hello to PracticeWeb’s deputy editor, James. Hey, James. Thanks for taking the time to answer these questions. What’s your official job title here at PracticeWeb? Deputy editor. What do you do? Off the top of my head, I write for several happy blogging...read more
We are really excited to share with you some updates that are coming soon to the WordPress platform. Hello, Ninja Forms - our form creation tool for WordPress Over the next few weeks, you may notice some improvements to the forms on your WordPress website. We are...read more
How to create buyer personas
Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?
A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.