Our knowledge

Expert advice, tips and the latest news from the world of accountancy and small business.

Mobile-first indexing

During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...

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Meet Claudia!

Say hello to our new junior project manager, Claudia.   Hi Claudia, welcome to PracticeWeb! Thanks for taking the time to answer these questions. What were you working on before this meeting? Hi, I was working on a client website doing redirects, which is one of the...

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I have done my buyer personas, what’s next?

There’s no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want – now it’s time to use your freshly gained knowledge and go out and...

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Why all accountants should be using Google analytics

You’ve built a snazzy new website with all the bells and whistles, spent weeks tirelessly optimizing your search engine ranking and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards. But what’s to say any of it was...

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Redesigning a small brand part two: the big plan

Not read part one? Catch up here A rebrand isn’t something you knock off on your own in an afternoon with a notebook and a packet of felt tips. It needs time, and a talented team. I carved out time for members of my team to work on the project, and made sure to draw...

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Introducing Jacob!

Say hi to our digital designer Jacob.    Hey Jacob! Thanks for taking the time to answer these questions. What’ve you been up to recently? We’ve been putting together the Budget for PracticeWeb clients. So turning round a large document in 24 hours(!) which went well....

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Meet Steph!

Say hello to Steph.   Hey Steph, how’s your Monday going? It’s busy, which is good – lots of meetings. I’ve just had my one-to-one with Stu. We went down to the Marina and had a catch-up.   That sounds lovely. What’s your official title here at PracticeWeb? My...

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Introducing Dave!

Say hello to our SEO expert Dave. Hey, Dave! Thanks for taking the time to answer these questions. What were you up to before this interview? I’ve literally just finished auditing a client’s backlink profile for quality, and before that I was putting together some...

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How to create buyer personas

Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?

A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.