Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Covering the Chancellor’s winter economy plan for PracticeWeb clients
Yesterday evening as the working day was winding down we were hit with a one-two punch of government announcements: first, that the Autumn Budget was cancelled and, secondly, that the Chancellor had a few announcements to make. My first reaction, honestly? Oh no, not...
Covering the Chancellor’s winter economy plan for PracticeWeb clients
Yesterday evening as the working day was winding down we were hit with a one-two punch of government announcements: first, that the Autumn Budget was cancelled and, secondly, that the Chancellor had a few announcements to make. My first reaction, honestly? Oh no, not...
Three secrets to building a superstar accountancy brand
First things first – why should you care about your accounting firm's brand? You might think ‘brand’ is fluffy nonsense, bandied about by marketing types, obsessed with fonts, colour palettes and logos – but it’s much more profound than that. Brand is your starting...
Video content: overcoming the fear and putting yourself out there
“Argh, no thank you, don’t point that camera at me!” Have you ever caught yourself saying something along those lines? Or scurrying for cover when the marketing manager starts stalking the office looking for team photos or someone to say a few words for the company...
3 Easy Ways to Improve Your CTR Overnight
Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...
Video marketing for accountants: standing out from the crowd
For many people, social media scrolling has become an integral part of the daily routine – far more so than reading newspapers, or even taking time to visit specific websites. For anyone who uses the internet regularly, it is clear how central video has become to the...
The power of marketing and automation
Our recent research highlighted just how important communication is to SMEs with 49% of respondents selecting it as the most important characteristic for an accounting firm. In addition, customer experience is another key area for SMEs. 60% of SMEs selected poor...
Managing your accountancy firm’s blog: challenges and solutions
There’s usually one person at an accounting firm responsible for making sure the blog is kept up to date – and it can be a pretty thankless task. Whether they’re a marketing manager, a partner with an interest in marketing, or just someone who drew the short straw,...
Webinars: the easy way for accountants to connect with clients and show their expertise
With COVID-19 making traditional events impossible to run, the advantages of webinars have become clear and they’re fast becoming one of the smartest choices as a marketing tool for businesses. These online events combine a simple way to advertise your brand, engage...
Google Analytics: less boring than it sounds
I’ll be honest with you: I am not a technical person and have only recently been converted to the cult of Google Analytics. If you’re still a sceptic, let me try to change your mind. For a long time, I thought of Analytics as a screen full of numbers – about as...
The power of communication and a connected website
The reason I get excited about website integrations is because they make it easier for you to make and maintain critical connections with your clients. It’s about using apps and software to reach them on their own terms, to be on hand when they need answers and to...
12 social media ideas for accountants
We talk to a lot of accountants who have the feeling they’re supposed to be on social media, and supposed to be posting regularly. The problem is, they just don’t know what to post. The old joke about social media is that it’s all selfies, cat videos and pictures of...
PracticeWeb integrates with live chat services
At PracticeWeb we’re making it our mission to find the best business and marketing tools and integrate them into our Wordpress platform, Horizon, for accounting firms to use. We are delighted to announce that we now support three live chat services: Live Chat, Money...
Why is an SEO audit so important?
One of the huge lessons that a lot of businesses had to learn the hard way in 2020 was that it’s not enough to just have a website – you also need to actively promote and optimise it in order to get in front of the people that really matter. In order to get the most...
Absolute beginners – get back to basics with our new marketing guides for accountants
PracticeWeb is launching a new series of short, easy-to-understand guides covering the basics of digital marketing, one aspect at a time, because we’ve been listening to the accountants we work with. One of the easiest and most powerful sources of ideas for content is...
PracticeWeb integrates with WorldPay and GlobalPay
As part of our ongoing mission to make our website platform, Horizon, a vital business and marketing tool for accounting firms, we’re delighted to announce integration with two of the world's leading payment gateways – WorldPay and GlobalPay.At PracticeWeb we know...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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