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Expert advice, tips and the latest news for the world of accountancy and small business.
Let your website pay for itself by saving on recruitment fees

Let your website pay for itself by saving on recruitment fees

Every week, I spend at least a day or two out of the office going to see accountants around the country.In amongst all coffee, cake and conversations, a common theme is recruitment. More specifically, that finding good people is one of the biggest challenges holding...

We’re hiring – Business Development Manager

We’re hiring – Business Development Manager

PracticeWeb is on the lookout for a results-driven Business Development Manager. We have entered into an exciting period, with a new value proposition and refreshed product set. We are now expanding our team to support our growth. You will play a key role in...

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Trends in copywriting for accountants: full stops

Trends in copywriting for accountants: full stops

Editors tend to obsess over details and lately I’ve been thinking about full stops and the ways we at PracticeWeb use them in our copywriting for accountants. Received wisdom among commercial writers used to be that using full stops in headings was a mistake because...

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Buying SEO for accountancy websites

First, just to be clear, PracticeWeb offers SEO for accountancy firms and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not...

The closure of Google+

Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...

‘Meet the team’ pages for accountancy firms

The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...

Mobile responsive websites: time to get serious

In March 2018, Google announced the rollout of mobile-first indexing, which meant the version of your website viewed on a smartphone or tablet became the main event, not a sideshow.I wrote about this at length last year but wanted to take a moment now, with a full 12...

Keywords for accountants: understanding SEO

Search engines have been part of everyday life for most of us for the better part of two decades and as a result, so have keywords. Keywords are the terms people search for and that lead them to one website or another. When someone types something like, ‘accountants...

Grow your firm with the right clients

With more choice than ever before and less incentive to be loyal, today’s clients are savvy and firmly in control. How do you differentiate your offer and make your firm stand out over the competitors?