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Expert advice, tips and the latest news for the world of accountancy and small business.
How can marketing help overcome the price objection?

How can marketing help overcome the price objection?

ur podcast series in partnership with ACCA looks at how to grow your practice through data driven marketing. This week we look at how marketing can help overcome the price objection, listen to the podcast here.

How long should a blog post be for your firm?

How long should a blog post be for your firm?

A blog post can really be any length as long as it is focused primarily on meeting the needs of its users. When deciding on your blog post length, after you have aligned it with the needs of intended readers, think about what its purpose is for your accounting firm.

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The psychology of pricing your advisory packages online

The psychology of pricing your advisory packages online

Experiments run by behavioural economists reveal interesting findings regarding decision making. You may already be aware of them, but do you apply them to your own business? You can do this to help demonstrate the value you are offering to clients and steer them towards the advisory package you most want to provide.

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Is it the end of referrals?

COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.

Content ideas for accountants: key topics on climate change and ethical business

Last week, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) report into climate change came with a bleak warning: that “recent changes in the climate are widespread, rapid, and intensifying, and unprecedented in thousands of years”. Ethics and sustainability are undeniably important topics for consumers, businesses and their accountants in 2021 – and if your firm is interested in this, it’s important to show it with content on some key topics that people might be searching for information around.

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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