The digital marketing manual for accountants
Make your accounting firm stand and generate more leads
The ultimate reference from strategy to ROI
You’ll learn why marketing matters and how to:
- identify your ideal clients
- convey your firm’s values and culture through your brand
- demonstrate your value to clients
- execute a marketing plan and measure its success
- use different marketing channels.
Designed to turn accountants into digital marketing experts
We recently launched our first digital marketing manual for accountants. It is the ultimate reference from strategy to ROI and is designed to turn accountants into digital marketing experts.
We put the book together based on the collective experience and expertise of our team, having helped hundreds of our accounting clients to make their accounting firm stand out in a crowded market and of course to generate more leads.
It sets out tried-and-tested methods for creating an effective marketing strategy for your accountancy practice, along with providing practical exercises to help you package and price your services, review your existing marketing performance and build a marketing plan that will achieve results for you.
Based on the collective experience and expertise of the PracticeWeb team, this is a guide you’ll reach for time and again whenever marketing is on the agenda.
About this manual
Our clients are expert accountants but tend to have a lot of questions about marketing.
How often should I post on LinkedIn? Why isn’t my firm ranking in Google results? How can I generate more leads, of the right type?
This book, two years in the making, takes every answer we’ve ever given, every bit of expertise we have, and boils it down into an easy-to-follow practical guide.
It sets out our tried-and-tested method for creating an effective marketing strategy for your accountancy practice, starting with the powerful concept of the ideal client.
There are also practical exercises to help you package and price your services; to review your existing marketing performance; and to build a marketing plan that will achieve results.
We want to give firm owners and partners the information and education they need to become confident in:
- buying marketing services
- defining marketing strategy
- managing marketers
- executing their plan and
- measuring return on investment.
Some of you will want to sit down and read the book from cover to cover. Others will find it more useful to dip in as and when they have specific questions about particular aspects of the marketing process.
In the long term, we hope you’ll all keep this book handy, refer to it and share it with your peers and colleagues.