Small changes stack up: an accountant's guide to a brilliant website

A PracticeWeb and Moneypenny Insight report


Know your website needs work but not sure where to start? We’ve got you.

Your website is an important digital communication tool. Users will go to your website to find out who you are, what you do, and how to get in touch with you.

But, industry-wide, lots of accountants’ websites aren’t up to scratch.

Luckily, small changes stack up – and there are lots of improvements you can make to your website without spending hours (or hundreds) on it, that’ll have a big impact.

If you want to know how clients use your website – and what makes a great one – this report’s for you. We’ve created an industry-wide benchmark to map yourself against and packed it full of tips and tricks to work through.

In this report, you’ll find:
  • Tips to boost rankings and improve conversions
  • A 10-step checklist for your website to really stand out
  • Insight from our industry benchmark findings
  • Improvements to help transform your website into something brilliant.

To unlock our insight, fill in your details to the right.

Download the report! I’m ready to transform my website:

About this report

Beth Steer

Your website is the cornerstone of your digital marketing mix. You can use it to generate leads, build trust with your audience, share expertise, attract new talent and, ultimately, make sales. 

To help you suss out how fast your competition is running, so to speak, we’ve looked at over 300 accountants’ websites and identified common failings and markers of success.

Whether you’re a marketing manager looking to justify the investment in your website, or an accountant curious about how a website can help you, we’ve got the answers.

Working with Moneypenny we’ve created this insight report to show you how, inch by inch, it’s possible for small changes to transform your website into something brilliant. 

Tom Ford

About Moneypenny

Moneypenny provides call and live chat solutions to hundreds of accountancy practices and is trusted by the UK’s top accounting firms, including eight of the Top 20.

Established in 2000, Moneypenny is the world’s market leader for Telephone Answering, Live Chat, Outsourced Switchboard, and customer contact solutions. More than 21,000 businesses globally benefit from Moneypenny’s mix of extraordinary people and ground-breaking technology.

For more information about how Moneypenny supports the accountancy sector, visit

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