Marketing webinars for accountants
PracticeWeb broadcasts a new webinar every month, hosted by one of our in-house experts, covering the most important topics for accountants and accountancy firm marketing teams.
They’re full of practical advice you can act on immediately to start building your brand, working smarter or, most importantly, generating leads.
To make sure you catch our next webinar live, and have chance to ask questions while it’s underway, follow us on LinkedIn or Twitter. And if you’re an existing client, we’ll keep you posted via our monthly newsletter.
How to use content and SEO to attract the right type of clients
In this three-part series PracticeWeb’s managing director, Mike Crook looks at how to identify your perfect clients and how to engage them using content and SEO.
In the last episode he then explores how you should measure and track performance.
27 lead generation and sales mistakes
Join PracticeWeb’s account director, Alex Tucker as he talks lead generation mistakes. If done correctly lead generation can be a powerful tool for your company.
In this webinar we are going to be sharing lead generation tactics, while telling you about the mistakes that we have been made on the way, so you don’t have to.
Cybercrime: it happens to other people, it won’t be me, surely?
PracticeWeb’s sales and marketing director, Stuart Pringle, and DocSAFE owner Mike Couzens, in this webinar discuss what cybercrime and fraud trends there are, who is susceptible, common forms of this crime and how to protect your firm and your clients.
Approach your SEO in the most effective way
David Fowler, PracticeWeb’s SEO practitioner, discusses what SEO is, and takes a look at five of the biggest SEO myths. Watch this webinar to help you cut through the fog and misinformation, ensuring that you are approaching your company SEO in the most effective way.
Grow your firm with a marketing plan
Stuart Pringle, PracticeWeb’s director of sales and marketing, explains how you can grow your accountancy firm, with the right clients, using a five-point marketing plan.
You’ll learn about buyer personas, SMART marketing goals and how to build an emotional connection with your ideal customers.
Winning valuable clients
Heather Townsend, founder of the Accountants Millionaires’ Club, speaker and author, and Stuart Pringle, PracticeWeb’s sales and marketing director, talk to David Munro from Munro & Partners about tactics for winning £3,000+ clients.
Don’t make do with the clients that come your way – get the clients your accounting firm wants.
Making content work harder
Content isn’t a nice-to-have – it’s a vital tool in reaching out to new customers, keeping existing clients engaged, and getting across why they should choose you over a competitor.
In this webinar, PracticeWeb editor Ray Newman shares practical tricks and tips for squeezing maximum value out of the content you’ve already produced, and getting people to engage with it.
Buyer personas – what next?
This webinar offers practical steps for demonstrating how you are the stand out choice over the competition.
Alex and Stu lift the lid on how to build a marketing strategy that works, taking you through the process of building a picture of your ideal clients, what they’re thinking, and where they are in the process of finding a new accountant.
Lead generation 101 for accountants
Is growing your business at the top of your wish list for 2019? This webinar sets out some smart lead generation tactics for accountancy firms whose leaders are short on time but big on ambition.
We take you through three digital channels you can use to target potential customers and re-engage current leads that need converting. It’s time to start building your funnel.