Branding services for accountants

Stand out from the competition, stop competing on price and start building your firm's reputation with a strong brand.
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Trusted by accountants and firm marketers across the UK.

practicewebs clients are ellacotts, plus accounting, hentons and zincbooks
practicewebs clients are ellacotts, plus accounting, hentons and zincbooks

Brand development, brand identity and logo creation for ambitious accountants

Defining your firm’s brand is what will set your accounting practice apart, make it stand out and help you connect with the clients you really want – the people you get a buzz from working with.

Benefits of a strong brand:

  • Sell on value, not on price
  • Appeal directly to your ideal clients
  • Clear purpose and point of difference
  • No direct comparison to competition
What is brand

What is a brand?

When it comes to creating a brand, businesses usually associate this with choosing the brand colours, fonts, designing a logo, and other assets that require design input. This is actually the end part of the process, rather than the beginning.

Don’t get us wrong, your logo is an important part of your brand identity, but it’s not your brand. In fact, your identity is the design output of defining a strong brand.

Brand is what your firm stands for – its purpose, its meaning. It’s what you want your clients, employees and industry to think of you when you’re not in the room.

Three building blocks of an accountancy brand

You need to work on three main elements when building a brand:

  • Reputation, what people say about you.
  • Visibility, how well known you are.
  • Expertise, what you are known for.

All three function in harmony to build your brand.

Building blocks of brand
Creating a strong brand

How do you create a strong brand?

To build your reputation, grow your visibility and demonstrate your expertise, you need to have certain attributes in place:


  • An emotional connection with your ideal clients.
  • A clear purpose to accelerate growth.
  • Trust with your target clients.
  • A loud, clear voice – don’t be silent.

Want to stop competing on price and sell your services on value?

Get in touch to speak with an expert in branding for accountants

Brand services

Standout from the competition, stop competing on price and start building your firm’s reputation with a clear purpose.

Brand development

Your brand is one of the most important assets your firm has. It’s what you want your clients, employees and industry to think of you when you’re not in the room. It’s your reputation, it’s how well-known you are, and what you’re known for. 

Our brand development process is designed to create a brand strategy that will build a strong proposition for your firm. We’ll provide clarity on what makes your firm unique, who your target clients are, and how you should position yourself to attract them.

Brand identity

Your identity is the visual language of your firm. It’s the design elements from colours, fonts and the images you choose, right through to your logo. A distinct visual language means you can appeal directly to your ideal clients and create that all-important emotional connection.

Our brand identity process is designed to create a visual language which is unique to your firm, speaks to your ideal clients, and provides your firm with all the design assets you need to establish a strong brand identity.

Logo design

If you’re looking to create a new logo or refresh your existing one, our talented design team is here to help. Talk to one of our experienced designers who can help craft a quality logo that’s unique to you and your firm.

What do our clients say

Brand Strategy

“PracticeWeb were the right choice for me and my firm. Everything is incredibly considered and thought-out.  

This was a big investment for me and my practice but it has been an incredible learning on how to bridge the gap from being another firm in the mix to something special.”

James Colvin, Director
Mayflower Accountancy

Brand Development

“PracticeWeb redesigned our website after some impressive market research and by working closely with us, to really understand us, our clients and our market. Our ROI is off the scale. 

We have already commissioned a further website and SEO service and continue to work closely on niches we have discovered along the journey.

Simon Thandi, Director
Thandi Nicholls

Brand Strategy

“We needed to re-focus our online presence and so we turned to PracticeWeb. It’s been a fantastic process to go through and we now have a much clearer idea of who we are and what we want to target.

We rely on them for our complete online marketing strategy and draw comfort from the transparent approach and results achieved.

Paul Newton, Director
JCS Accountants

Complete-guide to content marketing

Create a brand and proposition for your accountancy firm

With our beginners guide to brand 

Complete-guide to content marketing

Let’s talk brand