Trusted by accountants and firm marketers across the UK.
Brand development, brand identity and logo creation for ambitious accountants
Defining your firm’s brand is what will set your accounting practice apart, make it stand out and help you connect with the clients you really want – the people you get a buzz from working with.
Benefits of a strong brand:
- Sell on value, not on price
- Appeal directly to your ideal clients
- Clear purpose and point of difference
- No direct comparison to competition
What is a brand?
When it comes to creating a brand, businesses usually associate this with choosing the brand colours, fonts, designing a logo, and other assets that require design input. This is actually the end part of the process, rather than the beginning.
Don’t get us wrong, your logo is an important part of your brand identity, but it’s not your brand. In fact, your identity is the design output of defining a strong brand.
Brand is what your firm stands for – its purpose, its meaning. It’s what you want your clients, employees and industry to think of you when you’re not in the room.
Three building blocks of an accountancy brand
You need to work on three main elements when building a brand:
- Reputation, what people say about you.
- Visibility, how well known you are.
- Expertise, what you are known for.
All three function in harmony to build your brand.
How do you create a strong brand?
To build your reputation, grow your visibility and demonstrate your expertise, you need to have certain attributes in place:
- An emotional connection with your ideal clients.
- A clear purpose to accelerate growth.
- Trust with your target clients.
- A loud, clear voice – don’t be silent.
Standout from the competition, stop competing on price and start building your firm’s reputation with a clear purpose.
What do our clients say
“PracticeWeb were the right choice for me and my firm. Everything is incredibly considered and thought-out.
This was a big investment for me and my practice but it has been an incredible learning on how to bridge the gap from being another firm in the mix to something special.”
James Colvin, Director
“PracticeWeb redesigned our website after some impressive market research and by working closely with us, to really understand us, our clients and our market. Our ROI is off the scale.
We have already commissioned a further website and SEO service and continue to work closely on niches we have discovered along the journey.”
Simon Thandi, Director
“We needed to re-focus our online presence and so we turned to PracticeWeb. It’s been a fantastic process to go through and we now have a much clearer idea of who we are and what we want to target.
We rely on them for our complete online marketing strategy and draw comfort from the transparent approach and results achieved.”
Paul Newton, Director