Bevan Buckland

Results overview

“We’ve got a phenomenal relationship with PracticeWeb – you’ve got some real talent in your ranks now. I think the team you’re building is growing and getting better.”

A streamlined and effective site

After weeks of discussions, we began working with the Bevan Buckland team to start the process of creating this new site. Through a guided marketing and brand call, we put some solid time into understanding the nature of the business – what had changed? What was the focus? What would need to stay the same? 

Our content and design teams both have their own processes to help understand our clients and differentiate their specific needs – through a blend of tailored questioning, gut tests, and mind-mapping, we built out a clear picture of what Bevan Buckland’s new site would look and sound like. 

‘Balance’ ‘, fairness’ ‘, integrity’ and ‘respect’ were some words that rang through strong.

And the design? Clear, simple and effective. The user journey was vital to the team at Bevan Buckland, so everything should have an evident reason for existing on the site.

Working closely with our SEO team would also be vital for the firm’s future success. A dedicated campaign would allow for a greater reach in all search engines, better visibility for the many services the firm offered, and a clear pathway to the blog content.

Lots of work was done at the beginning of the process to ensure that the localised pages ranked properly (i/e accountants in Swansea). Using Google My Business, our team ensured all of these pages were connected to the right parts of the platform and backlinked the content and metadata.

Similarly, the service and sector pages were re-edited and aligned with the ongoing goals of the firm, throughout the process, and well into the years to follow. These pages needed tangible visibility – a wide service offering deserves recognition and a clear pathway to grow and be built upon.

Supporting accountants

Bevan Buckland’s new site stands tall against its competitors, wielding a powerful arsenal of tailored service and sector pages, all structurally optimised for SEO, and housed in an effectively conceived ecosystem.

“We’ve developed a good strategy through SEO and other digital activities. We’ve actually got a really good digital presence now.”

The website is no longer just a shop front – it now acts as a clear pathway for Bevan Buckland’s potential clients. The team can clearly tailor any campaign to suit whoever they want, with Google Data Studio now being a daily part of their own business workflow.

Clients like Bevan Buckland are unusual. Normally larger firms see a website merely as a shiny front door, with word of mouth being the preferred sales funnel. But they aren’t like other firms. They’re willing to learn and understand the importance of a proper marketing strategy and are now reaping the benefits of it.

Outstanding performance metrics

“We’re now getting around 40 leads a week just coming from organic now. It’s now an actual sales funnel, and a lead generation tool.”

40 organic leads a week is a lot! This is a completely different beast from the old site, with traffic, user sessions and other key metrics all now vastly improved.

“The customer journey is now a lot easier. And that’s obviously evident from the number of leads that it generates. People are actually taking interest in our website.”