Hurkans

Creating a tone and style that talks to a target audience

The client

Hurkans is a firm of accountants in north London specialising in catering and retail. The project was managed by business consultant Martin Prescott.

Services

Project duration

Three months

Project focus

Brand

Team

The challenge

Business consultant Martin Prescott managed the process on behalf of Hurkans. He says:

“Hurkans’ old website had become woefully out-of-date. It wasn’t mobile accessible – it didn’t really work on smartphones – and it didn’t convey the image of the kind of firm it had become.

The problem is, as with many firms, serving clients always has to come first before marketing. Everyone knew it needed updating, but it just kept getting pushed down the list of priorities.

The immediate trigger was the arrival of GDPR last spring but it was long overdue.”

How we helped

1  | Mobile responsive
Moving Hurkans onto our new Horizon platform immediately improved the mobile responsiveness of the website, and brought it up to modern technical standards.

2  | Tone of voice & style
Our designers and copywriters then worked with Martin to define a tone of voice and visual style that would convey professionalism and directness, while maintaining a human feel. 

Before redesign

Q

Not mobile responsive

Q

Logo on right of page

Q

Poor navigation

Q

Not mobile responsive

Q

Logo on right of page

Q

Poor navigation

Q

Obvious stock imagery

Q

Looks out of date

Q

Poor use of colour

Visuals

Colour palette

Illustration Library

Large illustrations

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Typography

Photography

After redesign

R

Mobile responsive

R

Logo top left

R

Clear navigation

R

Mobile responsive

R

Logo top left

R

Clear navigation

R

Curated imagery

R

Modern and fresh

R

Good use of colour

“It’s been a learning process for me, too, seeing how you guys approached this task, and I’ll keep PracticeWeb in mind when dealing with future clients. Why would I go anywhere else?

– Martin Prescott

How can we help you?