Munro & Partners
“We have gone from receiving a few enquiries per month on our website, to a few per week and leads from our combined efforts have added 15% to business turnover since the start of 2019.”
Generating impressive lead generation
Munro & Partners are a specialist chartered accountancy and business advisory firm based in Farnham, Surrey. They have experience with clients in many different fields, some of which are in the creative, professional and software industries.
Partners, Peter and David Munro help SMEs, contractors and individuals with their accounting, compliance and tax as well as providing cutting-edge accounting software solutions.
Read below what David Munro had to say about the journey he has been on with PracticeWeb.
Background to working with PracticeWeb
“I first met PracticeWeb at Xerocon London 2017. I was impressed that they were the only website development company at the conference.
“I liked the fact that they specialised in accountants and would therefore understand the message and terminology needed to speak to our audience – potential clients.
“Our previous web providers had done a good job, but they did not have the specific knowledge and understanding that PracticeWeb has which meant coming up with copy was my responsibility.”
Why choose PracticeWeb?
“I was enthused by the questions the team asked, which indicated that PracticeWeb were not going to just throw together another generic accountant’s website.
“They were interested in who we were and who we wanted to reach, what services we were going to offer and perhaps more importantly what ‘flavour’ we were going to portray.
“I liked what they had done for the other firms as demonstrated and was encouraged to hear of those firms’ associated success in terms of new client acquisition.”
How did we help?
“The production team, who oversaw the building and design of our site, was great to work with. They explained why they had chosen to design it that way and certain navigation technicalities, as well as how it was built in line with current trends.
“The team were positively and collaboratively responsive to my suggestions and input, but firm on the important aspects where their skills and experience certainly outmatched mine in these areas.
“Once the site was live, we saw new leads coming in and many prospects giving us compliments on our website – without us prompting these responses. It was clear that it was actually working.”
What role did PPC play?
“Our new website was given another boost when PracticeWeb’s partner Roar Digital turned on Google Adwords (PPC) campaigns in the months that followed the launch of our website.
“Leads from our combined efforts have added 15% to business turnover since the start of 2019.
“It is so satisfying to have experienced a relationship with PracticeWeb where they have delivered what they had spoken of in the very first meeting.”
What particularly pleased you?
“Over time, I have been more than pleased by the continued communication and recommendations made by the team and have particularly enjoyed getting to know their sales and marketing director Stuart Pringle, who I also met quite early in the process.
“It has been a pleasure to work with PracticeWeb and we look forward to our continued growth as a result of their assistance.”