Stapletons

Creating new and impactful content for an existing client

The client

Stapletons is an established, forward-thinking accountancy practice in Devon, with very loyal and happy clients from all over the UK.

The practice has been with PracticeWeb for several years and asked us to refresh and update its website.

Services

Project duration

Eight weeks

Project focus

Lead generation

Team

The challenge

Stapletons’ website is as much for current clients as it is for prospects, and the team were keen to maintain its digital presence while reflecting its modern outlook.

We received a brief to update Stapletons’ website with a fully responsive WordPress site that works on all devices, and to supply 10 unique pages of copywriting.

Stapletons see the website as a key part of keeping the brand ahead of their competition in Crediton, and wanted the new site to continue setting them apart from its rivals.

In addition to this, the PracticeWeb editorial team provides bespoke monthly blogs and daily news to engage with the users of the new site.

How we helped

1  | Modern design
This project began with a catch-up call from the PracticeWeb account management team, in which talks got under way to modernise Stapletons’ digital presence.

We also covered the basics of the brief, such as HTTPS security, responsiveness and an easy-to-use content management system.

2  | Content writing
A full brief, including 10 pages of content, was drafted for Stapletons to approve before any work on the new build could begin.

Before redesign

Q

Very corporate feel

Q

Not responsive

Q

Thin home-page content

Q

Very corporate feel

Q

Not responsive

Q

Thin home-page content

Q

Off-the-peg photography

Q

Outdated design

Q

Content hard to scan

New visuals

Colour palette

Illustration Library

Trebuchet
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Verdana
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Typography

Photography

After redesign

R

Mobile responsive

R

Beautiful imagery

R

Clear navigation

R

Mobile responsive

R

Beautiful imagery

R

Clear navigation

R

Forms and calls to action

R

Modern and fresh

R

Organised, clear content

“We greatly appreciated their assistance throughout the site build, and the content provided is superb.

– Martin Rice
Director, Stapletons

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