What’s the difference between Organic and Paid results?

by | Nov 9, 2023 | Help Centre Getting Started, Help Centre SEO

Organic search results are natural listings that appears on search engine results pages based on their relevance and authority in relation to the search query. 
With paid search results (often labelled as ‘Sponsored’), businesses pay search engines to display their website at the top or on specific search results pages when they search for specific key words and phrases. 

The major differences between paid and organic search results are the cost and the position on the search results page. 

Positions

Paid results will appear in a prominent position on the search results page, typically on the top if the page. They are designed to be highly visible and tend to accompanied by visual elements like ad extensions, sitelinks or callouts. 

Organic results will show up below the paid results and are listed because of the search engine algorithms. They are listed in the order of perceived relevance and quality.

Cost

For paid search results, Businesses or Advertisers pay a fee to a search engine each time a user clicks on their ad. This is also known as Pay Per Click (PPC) advertising. The cost can vary depending on factors such as keyword competitiveness and bid strategy.

However, search engines do not charge for websites that appear on the front page organically. You should focus on optimising your website’s content, structure and backlink profile to improve its organic ranking. 

In summary, paid advertising can provide immediate visibility and control over a specific keyword, while organic search results can establish long-term authority and trust with users and search engines by regularly providing relevant content. Many businesses are using a combination of both paid and organic strategies to achieve their marketing objectives. 

If you are interested in finding more about paid advertising, please contact sales@practiceweb.co.uk

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