The Business of Marketing

AccountingWeb Live on-demand webinar series

About the Business of Marketing series

Every month, PracticeWeb’s managing director, Mike Crook goes behind-the-scenes on marketing, using a blend of SME insight and data informed marketing. Providing firms with practical advice and best practice.

Latest episode

Episode two looks at:

How to develop a strong brand and proposition for your firm.

What does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?

In this episode Mike is joined by PracticeWeb’s brand expert Alex Tucker for this workshop style webinar.


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Previous episodes

Episode one looks at:

How to recover your sales funnel with the right type of clients.

Mike shows you how to use content and search engine optimisation to recover your sales funnel with the right type of clients.

He’s joined by Bal Gora and Sam Patel from Diamond Accounts who work with sectors that have been badly hit by the pandemic: restaurants, pharmacies, convenience stores and construction businesses. 

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