The Business of Marketing

AccountingWeb Live on-demand webinar series

About the Business of Marketing series

Every month, PracticeWeb’s managing director, Mike Crook goes behind-the-scenes on marketing, using a blend of SME insight and data informed marketing. Providing firms with practical advice and best practice.

Latest episode

The secret to an efficient and scalable accountancy firm

If you’re overwhelmed and overworked and looking for a more effective way to run your practice, or heading into the next stage of growth and need an efficient and effective workforce behind you, this webinar is for you.

In this episode of The Business of Marketing we bring together expertise in Accounting, IT and Marketing to explain how you should structure your firm for maximum efficiency, with a view to achieving growth and scale.

*By providing your email, you agree to submit your information to the content owner, who will use it to communicate with you regarding this video and their other services.

How to package, price and promote your accounting firm’s services.

If you’re one of the many accounting firms who have launched new services over the past few months, or would like to see greater takeup of existing services, this webinar is for you.

We’ll show you how to package your service, price it and bring it to the attention of your ideal clients through smart digital marketing.

In this episode Mike is joined by Mike Dean, Commercial Director and Co-Founder of WhisperClaims, the R&D tax software provider.

 

*By providing your email, you agree to submit your information to the content owner, who will use it to communicate with you regarding this video and their other services.

How to develop a strong brand and proposition for your firm.

What does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?

In this episode Mike is joined by PracticeWeb’s brand expert Alex Tucker for this workshop style webinar.

 

*By providing your email, you agree to submit your information to the content owner, who will use it to communicate with you regarding this video and their other services.

How to recover your sales funnel with the right type of clients.

Mike shows you how to use content and search engine optimisation to recover your sales funnel with the right type of clients.

He’s joined by Bal Gora and Sam Patel from Diamond Accounts who work with sectors that have been badly hit by the pandemic: restaurants, pharmacies, convenience stores and construction businesses.

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