The Business of Marketing

AccountingWeb Live on-demand webinar series

About the Business of Marketing series

Every month, PracticeWeb’s managing director, Mike Crook goes behind-the-scenes on marketing, using a blend of SME insight and data informed marketing. Providing firms with practical advice and best practice.

Latest episode

Take your marketing from a cost centre to a profit centre

For many firms marketing is seen as a cost centre. Profit-centre marketing is when the marketing function generates measurable revenue for a company. 

But how do you go about turning your firm’s marketing function from a cost centre to a profit centre?

This month’s guests feature: Bhimal Hira, marketing and business development partner from Jeffreys Henry LLP, and Jonathan Stobart, head of marketing and partnership for AccountancyManager.

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Get more leads through search engine optimisation

Search engines are the modern battle grounds for most businesses. Savvy accounting firms have started to recognise the benefits being visible in search can bring for the growth of their firm.

But how do you go about being visible in search? What does it take to be number one? And, how can you start on your journey to being visible in search?

Mike is joined by his guest PracticeWeb’s search engine optimisation expert, Ben Olive Jones.

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Fall in love with your firm again

As history proves, it’s necessary to look to the future to lead your firm and navigate through the year. To achieve this, we need to remind ourselves about the importance of leadership, how to lead, and what our teams and clients expect.

Mike is joined by his guest Richard Brewin, managing director of Progress BB for this inspiring session covering:

  • The role you play as a leader for your firm.
  • The role you play as an advisor for your clients.
  • A four step process to help you set a vision.
  • How to plan and execute the vision.

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The secret to an efficient and scalable accountancy firm

If you’re overwhelmed and overworked and looking for a more effective way to run your practice, or heading into the next stage of growth and need an efficient and effective workforce behind you, this webinar is for you.

In this episode of The Business of Marketing we bring together expertise in Accounting, IT and Marketing to explain how you should structure your firm for maximum efficiency, with a view to achieving growth and scale.

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How to package, price and promote your accounting firm’s services.

If you’re one of the many accounting firms who have launched new services over the past few months, or would like to see greater takeup of existing services, this webinar is for you.

We’ll show you how to package your service, price it and bring it to the attention of your ideal clients through smart digital marketing.

In this episode Mike is joined by Mike Dean, Commercial Director and Co-Founder of WhisperClaims, the R&D tax software provider.

 

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How to develop a strong brand and proposition for your firm.

What does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?

In this episode Mike is joined by PracticeWeb’s brand expert Alex Tucker for this workshop style webinar.

 

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How to recover your sales funnel with the right type of clients.

Mike shows you how to use content and search engine optimisation to recover your sales funnel with the right type of clients.

He’s joined by Bal Gora and Sam Patel from Diamond Accounts who work with sectors that have been badly hit by the pandemic: restaurants, pharmacies, convenience stores and construction businesses.

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