Hundreds of accountancy practices around the UK will be opening their inboxes this morning to find our Spring Budget 2021 report – the cornerstone of our branded content for accountants.
They’ll also receive a seperate email with an exclusive Budget explainer video and notes on how to get maximum value from it – keep an eye out for that, too. And get in touch with us if you would like to purchase a version of that video with your own branding.
This year’s report (mid-production, as I write) is packed with announcements from Chancellor Rishi Sunak, who delivered his second Budget and 14th fiscal announcement in just 12 months at lunchtime today. Not only was the speech laden with updates on continued COVID-19 business support, but there were also hints of what might be down the road with a corporation tax rise kicking in from 2023.
Our team of tax experts also found plenty of technical changes hidden away in the small print of the supporting paperwork – there’s your added value.
What will I get?
Horizon clients will receive three versions of their Spring Budget 2021 report via email, following on from the live Budget Day coverage which sits in the news section of your website.
For those using the older Landscape platform, you should have received the same three versions of the report which sit in the ‘tax’ section of your website.
Individuals who purchased just our Spring Budget 2021 report as a standalone product should receive three versions of the report – two PDFs and one Word document – by email.
Our clients often have the same questions in common: what’s the difference between the three versions of the report? And how should they be used?
Using the professional version
This version is designed to be shared with a professional printer who will be able to provide you with a high-resolution document.
We have supplied the bleed marks so the printer can crop your report to size and provide a polished finish.
While current COVID-19 restrictions prevent this from being displayed in your office, you might want to print out your fully-branded report and send it in the post to certain clients.
Using the digital version
Most of our clients have a website and with that comes the facility to display their Spring Budget 2021 report online.
You can use this branded PDF to print out on an office or home printer, send as an email attachment, or upload to your Horizon website.
Using the Word document
It’s important to remember your Spring Budget 2021 report is white-label content and that means there are steps to take if you intend to publish the contents of the unedited Word doc on your site.
If you copy your Spring Budget 2021 Word doc and paste into the back end of your website without editing it first, ensure it is no-indexed before publishing it.
The other option is to repurpose and rewrite our report for distribution to your clients. If you have the time, this is usually the best approach.
Repurposing is ideal if you have customers in niche sectors and you want to provide succinct, accurate information that’s most relevant to them.
For example, add quotes from your own partners, or include references to the sectors or regions on which your firm focuses.
Using the video
When you click on the link to see your branded video product, you’ll see two options under the video: Download or Share.
You can download your video and upload it wherever you choose – your website, social media, or elsewhere.
Or you can click ‘Share’ to access a shareable link and an embed code.
To use the video on your Horizon website, follow this guidance.
Or, if you’re on our older Landscape platform, you’ll need to use the embed code, as explained in these instructions.
If you need any help embedding or sharing your video, visit our Help Centre or contact the PracticeWeb support team at firstname.lastname@example.org
Get in touch
If you don’t receive your Spring Budget 2021 report as expected, or would like to buy it as a one-off, email email@example.com
Alternatively, find out more about our content for accountants service. Our next Budget report is expected to be published in autumn 2021.