Insight: The latest topics from small business

by | Aug 7, 2018 | Strategy

UK Business Forums (part of the Sift family) is the largest forum for startups and small businesses – it is an active and passionate community engage in lively debates, discussions and general chat on a wide range of topics.

You don’t have to scroll through the 1,500 new posts last week, as we have picked out some of the highlights to give you insight into what people running small businesses are talking about.

This week there was some intense discussion around the benefits of using local accountants:

“Does it really matter anymore whether you can pop in and see your accountant, or in this day and age of cloud based accountancy software and emails does proximity make no difference?”

The responses are fascinating, with plenty of support for both face-to-face and online interaction depending on the particular needs of individual businesses, and input from accountants themselves. “I haven’t met with an accountant in well over 10 years, probably 15 years, or even spoken to one in all that time”, says one contributor, while another points out that face-to-face meetings are vital for picking up interesting local intelligence.

Whether you deal primarily with customers in person or online there’s sure to be some insight there to inform the way you operate.

Next up is a question about the point at which businesses ought to approach an accountant, prompting a range of advice. Before you start trading says one commenter, while others suggest using with a basic bookkeeping service in the early days.

There’s lots of insight here into the experiences people have with accountancy firms, both positive and negative, all with the potential to trigger lightbulb moments in the way you do business.

Finally, there’s a thread which highlights an issue around communications: it seems we’ve all become so paranoid about scam emails, and especially emails purporting to be from HMRC, that we no longer trust the real thing. How trustworthy do your emails look, and are you asking clients to click links that make them wary?

Has this given you food for thought? Get in touch to talk about how you could use these insights in planning your client communications.

Related articles

Is it the end of referrals?

Is it the end of referrals?

COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.

read more


FREE website audit

We'll analyse your accountancy firm's website and digital marketing performance and give you a totally free, completely comprehensive report. Our website audits are based on hard data and offers actionable insights to revitalise your marketing strategy. We’ll also let you know how your performance stacks up against our exclusive accounting industry digital marketing benchmarks.


The report includes:

  • Website performance – are you converting traffic?
  • Tech performance – is the build quality letting you down?
  • Search performance – are people finding you?
  • Marketing benchmarks – how do you compare to others?
  • Actionable insight – what do you need to improve?
Share This