Whether you are rebuilding your firm, further capitalising on gains made or just trying to build some momentum, the quest for new clients continues. Marketing through hard times is often said to be the best opportunity, when weaker competitors have given up. We take a look at five go-to ideas to focus your marketing and gain new accounting clients.
Do you need to incorporate “Ltd.” in their logo? In short, the answer is no. A logo is an essential part of an accounting firm’s brand. Because logos are so central to your and your practice’s identity, and carry so much weight, it can be tempting to cram too many elements into that small space. The fact is, you don’t need to incorporate ‘Ltd.’ in your logo and probably shouldn’t even if you want to.
If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
What should your accountancy firm be writing and talking about, through which mediums, on which platforms?
While the majority of accountants still focus their business on compliance, many are recognising the value in expanding or formalising their advisory offering.
This can both mitigate the impact of lost revenue from compliance and, more positively, provide exciting growth opportunities. It opens the door to higher value, more interesting work.
As social media marketing becomes more prolific, the tools offered by different platforms are improving too. Whether you already have a fairly established social media presence or are yet to make the leap from more traditional marketing methods, here are some things to remember that will level up your social media.