First things first – why should you care about your accounting firm’s brand? You might think ‘brand’ is fluffy nonsense, bandied about by marketing types, obsessed with fonts, colour palettes and logos – but it’s much more profound than that. Brand is your...
“Argh, no thank you, don’t point that camera at me!” Have you ever caught yourself saying something along those lines? Or scurrying for cover when the marketing manager starts stalking the office looking for team photos or someone to say a few words for the company...
For many people, social media scrolling has become an integral part of the daily routine – far more so than reading newspapers, or even taking time to visit specific websites. For anyone who uses the internet regularly, it is clear how central video has become to the...
With COVID-19 making traditional events impossible to run, the advantages of webinars have become clear and they’re fast becoming one of the smartest choices as a marketing tool for businesses. These online events combine a simple way to advertise your brand, engage...
We talk to a lot of accountants who have the feeling they’re supposed to be on social media, and supposed to be posting regularly. The problem is, they just don’t know what to post. The old joke about social media is that it’s all selfies, cat videos and pictures of...
PracticeWeb is launching a new series of short, easy-to-understand guides covering the basics of digital marketing, one aspect at a time, because we’ve been listening to the accountants we work with. One of the easiest and most powerful sources of ideas for content is...
