by David Fowler | May 13, 2019 | Strategy
In March 2018, Google announced the rollout of mobile-first indexing, which meant the version of your website viewed on a smartphone or tablet became the main event, not a sideshow.I wrote about this at length last year but wanted to take a moment now, with a full 12...
by Gemma Comley | Nov 30, 2018 | Strategy
There’s no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want. Now it’s time to use your freshly gained knowledge and...
by Mark Jones | Oct 19, 2018 | Strategy
The below video clip went viral recently. It shows the crew of US TV show Kidding working behind the scenes to create a seamless montage showing the passage of time, all in camera. If you 👀 closely, you can see the magic, friends. ✨🎥Watch as...
by Gemma Comley | Oct 18, 2018 | Content, Strategy
We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...
by Stuart Pringle | Oct 4, 2018 | Strategy
The new PracticeWeb.co.uk is here. It’s all shiny and fresh out the wrapper. We really hope you like it. The new site is just but one piece of a larger transformation project that has been running through the core of the business for 18 months now. Why change?...
by Ray Newman | Oct 3, 2018 | Strategy
Mike Crook is our Chief Digital Officer and in the past year has taken the lead on an overhaul of PracticeWeb’s proposition, positioning, products and services. PracticeWeb’s editor, Ray, sat down with Mike to find out how he went about getting from a...
