As you will know, IR35 is hardly new in our world of accounting. But it will take on a new significance in April this year. The fear you may be feeling is that it will have unfavourable consequences for you, too. Some say that with private sector contracting being driven back in-house, that accountancy practices could lose up to 20% of their client bases.
Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”
When your accounting firm launches a new specialist service, you’ve got to decide how to package it, how to promote it and, of course, how much to charge.
When your accounting firm launches a new specialist service, or if you want to revive an existing one, you’ve got to package it to appeal to clients. Here’s our advice on how to go about it.
For the latest edition of ‘The Business of Marketing’ on AccountingWEB live, our MD Mike Crook led a panel discussion on the challenges and opportunities accountancy practices face as they seek to grow.
There are various tools available when working on branding for accountancy firms. One of the most powerful is the brand archetype, from outlaw to caregiver. Our brand strategist, Alex Tucker, explains all.