I have done my buyer personas, what’s next?

There’s no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want – now it’s time to use your freshly gained knowledge and go out and...

Business insights: October edition

We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...

Change is good?

The new PracticeWEB.co.uk is here. It’s all shiny and fresh out the wrapper. We really hope you like it. The new site is just but one piece of a larger transformation project that has been running through the core of the business for 18 months now. Why change? Well,...

Reinventing PracticeWeb

Mike Crook is our Chief Digital Officer and in the past year has taken the lead on an overhaul of PracticeWeb’s proposition, positioning, products and services. PracticeWeb’s editor, Ray, sat down with Mike to find out how he went about getting from a blank project...

Interview with Business Owner: Euan Pringle

Earlier this year we took some time to speak to business owners about what they want from their accountants and the challenges they face. Now we want to share with you the insights that emerged from those conversations. First, here’s what we learned from talking to...