Interview with Business Owner: Euan Pringle

by | Aug 28, 2018 | Strategy

Earlier this year we took some time to speak to business owners about what they want from their accountants and the challenges they face.

Now we want to share with you the insights that emerged from those conversations.

First, here’s what we learned from talking to Euan, who runs an established independent retail business.

(The following has been edited for style and clarity.)

Hello, Euan. Can you tell us a little more about what you do?

I am based in the North East of England and work with a couple of businesses that are involved in the tourist industry.

What does your accountant do to help with running your business?

What a difficult question! Accountants only tell you what they want you to hear, so it is not always the best advice.

What is the biggest challenge that your business currently faces?

To survive the toughness of the game at the moment.

I am an OAP so succession and considering the future is something I am thinking about, and with which I will need help and support from the professionals.

What is the one thing you’d like to change for the better tomorrow in your business?
I can’t name one thing. Businesses need to be constantly refined. Hourly, weekly – all the time!  You need to know what is behind you and what is coming up. For example, there’s the internet. Four or five years ago we took it on and today it is now the major part of turnover for our company.

What kind of help would you like from your accountant?

I would like our accountants to be a lot more understanding of our needs instead of looking at the company as it is, and being negative about what entrepreneurs want to do, and thinking “Oh, this won’t work.”

This is my idea, my plan.

I would like them to be a lot more supportive. Not just say “no” or “yes”, but explain where they see any pitfalls.

Related articles

How to market your accounting firm in 2022

How to market your accounting firm in 2022

Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”

read more
Three ways to make your accountancy practice more efficient

Three ways to make your accountancy practice more efficient

You’ll already be used to uncovering efficiencies in the figures for your clients when you are crunching their numbers. While not needing to be decoded from numbers, there are many efficiencies which you yourself could introduce to your marketing function. So here are a few ways in which you can make your marketing more efficient.

read more


FREE website audit

We'll analyse your accountancy firm's website and digital marketing performance and give you a totally free, completely comprehensive report. Our website audits are based on hard data and offers actionable insights to revitalise your marketing strategy. We’ll also let you know how your performance stacks up against our exclusive accounting industry digital marketing benchmarks.


The report includes:

  • Website performance – are you converting traffic?
  • Tech performance – is the build quality letting you down?
  • Search performance – are people finding you?
  • Marketing benchmarks – how do you compare to others?
  • Actionable insight – what do you need to improve?