Google Analytics: Why accountants should use it

by | Nov 30, 2018 | Websites

You’ve got a new website with all the bells and whistles, spent weeks tirelessly working on search engine optimisation and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards.

But what’s to say any of it was even worth the hassle?

When we decide to apply techniques such as these, their implementation is only half the battle. To utilize their full potential it’s imperative that we monitor their success frequently, allowing us to fully understand the strengths and weaknesses of our efforts.

Feedback enables us to make adaptations – rejigging different aspects to perfect our strategies to generate the most possible leads and the highest levels of customer satisfaction.

This is where Google Analytics comes in, a state of the art tool which delivers a wide array of data-driven feedback for websites. It provides insight crucial to understanding both our successes and failures.

It’s a common misconception that tools like Google Analytics only illustrate basic measures of success such as website traffic, or that the more sophisticated data provided is only decipherable by techy whizz-kids. Thankfully, this couldn’t be further from the truth.

Google Analytics hoards and presents a myriad of in-depth data, helping you to understand everything from the average age of your website’s visitors, to which are your poorest performing pages, all presented in condensed, easy to understand graphs, charts and infographics.

With this wealth of knowledge at our fingertips, everything from site design to product offering can be adjusted to better suit audiences and inevitably increase profits.

So you’ve pored over the data, made the relevant adaptations to your site or strategy – what next?

Another invaluable offering of Google Analytics is the ‘goals’ function, with which users are able to set precise targets regarding revenue, acquisition, inquiry and engagement. By creating a goal of this kind, covering a chosen window of time, users have the ability to accurately measure whether or not their changes were beneficial, as well as directly comparing their results to other periods.

In recent times Google has also added a particularly insightful ‘benchmarking’ tool which gives users the ability to compare a range of their statistics against key competitors’ websites (providing those competitors also use Google Analytics).

This ethos of continuous improvement is essential to remaining competitive in the internet age, and when opening an account is free there really is no excuse to miss out.

Click here and follow the simple instructions to set up an account for your site today

If your SEO strategy could do with a new lease of life, don’t hesitate to contact Zoe on: 01179 150 420.

Related articles

Explosion of search engine traffic isn’t just a flash in the pan-demic

Explosion of search engine traffic isn’t just a flash in the pan-demic

I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.

read more
How to get more leads for your accounting firm through SEO

How to get more leads for your accounting firm through SEO

The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.

The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.

read more
Mobile traffic from social media dwarfs desktop

Mobile traffic from social media dwarfs desktop

Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.

Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.

read more

Want a website that converts your ideal clients?

Our results-focused websites are designed to attract your ideal clients, turn visitors into leads and enable your firm to measure your return on investment.

Share This