This is what your practice needs to know about Google EEAT for 2023
At the end of 2022, Google added a new SEO guideline factor: experience to make EEAT. If you want your accounting content to rank well, you need to be able to demonstrate your experience of a subject matter.
10 steps to take to improve accounting websites
Accounting websites should be the cornerstone of the digital marketing mix, we include 10 actionable steps to accountancy practice’s can take too
How long does it take to build domain authority in 2023?
Do you know what domain authority is and how important it is to build domain authority? When you are growing your accountancy practice, the kind of numbers your mind naturally focuses on may be turnover, profit, costs… thanks to your training. When you think...
The pitfalls accountants should avoid when looking to grow
Like any business owner, you will go through different stages as you manage your accountancy practice. From your original start-up mode to consolidation; sometimes you will have to deal with adversity, and sometimes your mindset is all-out growth.
Here is our rundown of five of the most common marketing missteps we see when accountants are in growth mode.
Do accountants need to incorporate “Ltd.” in their logo?
Do you need to incorporate “Ltd.” in their logo? In short, the answer is no. A logo is an essential part of an accounting firm’s brand. Because logos are so central to your and your practice’s identity, and carry so much weight, it can be tempting to cram too many elements into that small space. The fact is, you don’t need to incorporate ‘Ltd.’ in your logo and probably shouldn’t even if you want to.