What are your clients really worried about? – A first glance at our new SME report
You know your clients based on the conversations you’ve had with them and the work you’ve done for them over the years. You’re familiar with their business goals, and maybe their lifestyle goals, too. But what you don’t know is what’s on their mind the rest of the...
What does your font say about your accountancy firm’s proposition and personality?
Even if only on a subconscious level, clients and prospects will read meaning into the fonts your accounting firm uses in its website design and publication layouts. There’s a famous pop experiment that proves this point. The American documentary maker Errol Morris...
Four critical metrics to track marketing performance
Analytics is about measuring what’s most critical to your accounting firm so you can track performance and gauge return on marketing investment. But knowing what to measure, and how to do it, can be daunting.
