“Okay, I’m convinced that digital marketing and SEO are worth investing in, but when will that start to pay off?” At PracticeWeb, we have a rule: if we’ve been asked the same question more than once by clients, we get our heads together and write a guide or blog post...
In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. With a general election and Christmas in close succession, it’s been a strange few weeks, but...
At PracticeWeb, we like to stay on top of trends and best practice in marketing and share what we’ve learned with the accountancy firms we work with. Here’s what’s grabbed our attention and got us talking in the past month, from a reminder on the importance of...
If you know a little about SEO already, it’s likely you’ve heard of local search. It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...
First, just to be clear, PracticeWeb offers SEO for accountancy firms and of course we’d love you to sign up for our service. But the point of this post isn’t a hard sell – it’s to help you ensure that whoever you choose to buy search engine...
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
