Why is an SEO audit so important?
One of the huge lessons that a lot of businesses had to learn the hard way in 2020 was that it’s not enough to just have a website – you also need to actively promote and optimise it in order to get in front of the people that really matter. In order to get the most...
Absolute beginners – get back to basics with our new marketing guides for accountants
PracticeWeb is launching a new series of short, easy-to-understand guides covering the basics of digital marketing, one aspect at a time, because we’ve been listening to the accountants we work with. One of the easiest and most powerful sources of ideas for content is...
Is your website fit for purpose in 2020?
As an accountant, you already know the value of data – and of turning it into actionable insights that inform your clients’ strategic and tactical business decisions. You’ll be working with various business intelligence tools, presenting analytical findings in...
You can’t hurry love, or SEO
Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...
Google page experience update: how will it affect websites for accountants?
Google has announced that user experience will become a ranking factor as early as 2021. PracticeWeb looks at how you can prepare your accountancy website.