by James Martini | Oct 2, 2018 | Content
We see plenty of headlines each day. From reading Metro on the bus to work to trawling through a BBC app, we all scan headlines searching for content that’s relevant to us. At their best, they grab your attention and lead you into reading the article. At their worst,...
by Ray Newman | Aug 21, 2018 | Content
Ask most writers what they think of listicles and the chances are they’ll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value — no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...
by Gemma Comley | Aug 21, 2018 | Content, Strategy, Websites
There has been a lot of buzz in the search marketing world of late, after Google recently published an update to a very important document — the search quality raters guidelines. What are search quality raters guidelines? Google’s sizeable team of search quality...
by Melissa Tredinnick | Aug 14, 2018 | Content, Websites
Imagine you’re visiting a website for the first time. Maybe it’s one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer. Where would you...
by Gemma Comley | Aug 8, 2018 | Content
I’m Ray, the new editor at Practice WEB I was a teenager when I started to think of myself as a Writer with a capital W, which led me to Cambridge University where I studied English, eventually specialising in American literature. After graduating I worked as a web...
