Meet Claudia!

Say hello to our new junior project manager, Claudia.   Hi Claudia, welcome to PracticeWeb! Thanks for taking the time to answer these questions. What were you working on before this meeting? Hi, I was working on a client website doing redirects, which is one of the...

Business insights: October edition

We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...

The secret science of… headline writing

We see plenty of headlines each day. From reading Metro on the bus to work to trawling through a BBC app, we all scan headlines searching for content that’s relevant to us. At their best, they grab your attention and lead you into reading the article. At their worst,...

Writing an engaging blog: 4 tips

Blog readers have different expectations of web content than they would with a novel or an essay. Instead of large blocks of text, they’re likely to expect small chunks of content that can be skim-read for the information they want. We’ve already covered some of the...

Listicles: the format everyone hates to love

Ask most writers what they think of listicles and the chances are they’ll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value — no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...