The secret science of… headline writing

We see plenty of headlines each day. From reading Metro on the bus to work to trawling through a BBC app, we all scan headlines searching for content that’s relevant to us. At their best, they grab your attention and lead you into reading the article. At their worst,...

Listicles: the format everyone hates to love

Ask most writers what they think of listicles and the chances are they’ll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value — no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...

Writing an About Us page

Imagine you’re visiting a website for the first time. Maybe it’s one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer. Where would you...

Meet Ray!

I’m Ray, the new editor at Practice WEB I was a teenager when I started to think of myself as a Writer with a capital W, which led me to Cambridge University where I studied English, eventually specialising in American literature. After graduating I worked as a web...