by Ray Newman | Jun 14, 2019 | Content
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
by James Martini | Jun 7, 2019 | Content, Websites
Most practices are unclear about how our search marketing for accountants service determines the success, or failure, of a blog. We gauge ‘success’ in this context by the number of readers, and how many of those convert into leads. Most writers can choose...
by Melissa Tredinnick | May 31, 2019 | Content
Social media marketing looks straightforward enough at first, but when you get down to the finer details it can start to feel like a minefield. What kind of content should you be sharing? How often should you be posting it? And is there a difference between publishing...
by David Fowler | May 3, 2019 | Content
Search engines have been part of everyday life for most of us for the better part of two decades and as a result, so have keywords. Keywords are the terms people search for and that lead them to one website or another. When someone types something like, ‘accountants...
by James Martini | Apr 18, 2019 | Content
Attracting quality leads is the lifeblood of any thriving business, and leveraging what’s topical to create relevant content can help accountants do just that. Brexit and Making Tax Digital (MTD) have been two of the most topical news stories in the first three...
by Ray Newman | Apr 5, 2019 | Content
Writing a post for your accountancy firm’s blog needn’t seem like an impossible challenge: there are some tricks, techniques and shortcuts for getting it done quickly and painlessly. Even when accountants know they ought to write a blog post or article – even when...
