Every month we delve into the marketing performance data we have from all our accounting firms that we work with. This month, I compared clients who have only a website with us to those that have taken our marketing search engine optimisation (SEO) and blogging services as well.
Our recent insight report ‘Why SMEs won’t pay for business advice – and how to change their minds’ revealed that 63% of respondents said they regretted making a business decision without speaking to an accountant first.
As SMEs continue to face new and varying pressures in 2021, the services they need are inevitably also changing.
With the demand for technical advice being overtaken by the need for general business expertise, SMEs could start to overlook their accountants.
Read on to find out what our new research report has discovered.
I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.
It would be nice to think that with 2020 behind us, we can move on and start to think about new challenges and opportunities this year – but, as we all know, COVID-19 will continue to be the main concern on people’s minds for the foreseeable future.
With more changes to come, and businesses feeling the pressure of lockdown restrictions, accountants continue to be a vital source of information and support.
Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.
Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.