Explosion of search engine traffic isn’t just a flash in the pan-demic

Explosion of search engine traffic isn’t just a flash in the pan-demic

I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.

Challenges facing the accounting profession in 2021

Challenges facing the accounting profession in 2021

It would be nice to think that with 2020 behind us, we can move on and start to think about new challenges and opportunities this year – but, as we all know, COVID-19 will continue to be the main concern on people’s minds for the foreseeable future.

With more changes to come, and businesses feeling the pressure of lockdown restrictions, accountants continue to be a vital source of information and support.

Mobile traffic from social media dwarfs desktop

Mobile traffic from social media dwarfs desktop

Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.

Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.