What is better for your brand in the long term: PPC or SEO?

What is better for your brand in the long term: PPC or SEO?

Like accounting, marketing can be riddled with jargon which makes it hard for busy practice owners to engage. It’s a shame and not the fault of accountants, so we’ll cut through some of it for you.

We’ll look at two pieces of terminology, two marketing approaches, relating to getting traffic to your website – of course with the ultimate aim of winning new clients.