What is content marketing and why is it important?
Content marketing is one of the most powerful tools your accountancy practice can use to engage with your target clients. We explore why.
Tackling Gender Issues in the Accounting Profession
How can championing gender equality benefit your accountancy firm?
Beth Steer, our head of content at PracticeWeb, explores some of the facts at the heart of gender imbalance in the sector, as well as the benefits of addressing it.
Why content marketing isn’t working for your accounting firm
Your accountancy firm has given content marketing a go – you’ve blogged, you’ve posted on social media – but the leads aren’t coming. Here’s why.
How to supercharge your LinkedIn profile
LinkedIn is a fantastic business tool. If you use it cleverly it can be the key to unlocking great networking, business development and sales opportunities. Here’s how to supercharge your profile.
How long should a blog post be for your firm?
A blog post can really be any length as long as it is focused primarily on meeting the needs of its users. When deciding on your blog post length, after you have aligned it with the needs of intended readers, think about what its purpose is for your accounting firm.