We’re thrilled to see marketing get the acknowledgment it deserves in the Accounting Excellence awards, with the introduction of a new marketing category.
Thousands of attendees visited Accountex Summit Manchester on 12 October at Manchester Central. Here’s my experience.
For the latest edition of ‘The Business of Marketing’ on AccountingWEB live, our MD Mike Crook led a panel discussion on the challenges and opportunities accountancy practices face as they seek to grow.
Here’s something amazing: history tells us that firms with a strong brand recover nine times faster than those without.
But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?