For the latest edition of ‘The Business of Marketing’ on AccountingWEB live, our MD Mike Crook led a panel discussion on the challenges and opportunities accountancy practices face as they seek to grow.
Here’s something amazing: history tells us that firms with a strong brand recover nine times faster than those without.
But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?