Do you need to incorporate “Ltd.” in their logo? In short, the answer is no. A logo is an essential part of an accounting firm’s brand. Because logos are so central to your and your practice’s identity, and carry so much weight, it can be tempting to cram too many elements into that small space. The fact is, you don’t need to incorporate ‘Ltd.’ in your logo and probably shouldn’t even if you want to.
Specialist firms might have to say ‘no’ to more business than their counterparts, but the benefits a niche could bring your firm are plentiful.
While the majority of accountants still focus their business on compliance, many are recognising the value in expanding or formalising their advisory offering.
This can both mitigate the impact of lost revenue from compliance and, more positively, provide exciting growth opportunities. It opens the door to higher value, more interesting work.
Like most people running a business, partners and managers in accountancy practices have had a lot on their minds over the past 12 months. In such a disrupted market, business development is more important than ever. Sometimes, there is a lot to be said for going back to basics: When was the last time you reviewed your logo? Is it playing its part in winning and retaining clients?