Like most people running a business, partners and managers in accountancy practices have had a lot on their minds over the past 12 months. In such a disrupted market, business development is more important than ever. Sometimes, there is a lot to be said for going back to basics: When was the last time you reviewed your logo? Is it playing its part in winning and retaining clients?
Summary The font you use can say a lot about your accountancy firm’s brand and personality. But with so many typefaces available, choosing can be difficult. Our websites for accountants are designed with your clients in mind. Things have been getting a bit...
There are various tools available when working on branding for accountancy firms. One of the most powerful is the brand archetype, from outlaw to caregiver. Our brand strategist, Alex Tucker, explains all.
Having a serious brand strategy is what sets the most exciting and ambitious accounting practices apart and helps them get ahead. Done right, it will make your firm stand out and help you connect with the clients you really want – the people you get a buzz from...
First things first – why should you care about your accounting firm’s brand? You might think ‘brand’ is fluffy nonsense, bandied about by marketing types, obsessed with fonts, colour palettes and logos – but it’s much more profound than that. Brand is your...
Here’s something amazing: history tells us that firms with a strong brand recover nine times faster than those without. But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?
