Before choosing which restaurant to book, what hotel to stay in, or any big purchase, the chances are that you’ll check out reviews online. And a five star rating is likely to sway your decision. Social proof plays a really important part in deciding who to do...
During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...
You’ve got a new website with all the bells and whistles, spent weeks tirelessly working on search engine optimisation and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards. But what’s to say any of it...
There has been a lot of buzz in the search marketing world of late, after Google recently published an update to a very important document – the search quality raters guidelines. What are search quality raters guidelines? Google’s sizeable team of search...
Imagine you’re visiting a website for the first time. Maybe it’s one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer....
Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...
