In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. There’s been plenty of reflection over the last month about what has been happening, we share some of...
Even if only on a subconscious level, clients and prospects will read meaning into the fonts your accounting firm uses in its website design and publication layouts. There’s a famous pop experiment that proves this point. The American documentary maker Errol Morris...
In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. With a general election and Christmas in close succession, it’s been a strange few weeks, but...
There’s writing and then there’s copywriting. If you want your accountancy firm’s website to generate leads and promote your brand, you need professional copywriting. Copywriting is the technical term for crafting text for marketing purposes. It’s most often used to...
The problem with jargon is that even people who say they hate it don’t always know they’re using it. Because we work in digital marketing, and spend all day every day thinking and talking about it, it doesn’t occur to us that we’re using specialist terminology. Of...