Summary Received wisdom among commercial writers used to be that using full stops in headings was a mistake. In recent years, though, that rule has been ignored frequently, with full stops used in copy to create a sense of confident finality. Find out more about...
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...
It can be discouraging to build a blog or social media following. At first, you’ll probably find yourself writing for yourself, perhaps your colleagues, and maybe your mum. What’s the point? you might think, staring out at all those empty seats, your voice...
Mike Crook is our Chief Digital Officer and in the past year has taken the lead on an overhaul of PracticeWeb’s proposition, positioning, products and services. PracticeWeb’s editor, Ray, sat down with Mike to find out how he went about getting from a...
