SEO, or search engine optimisation, is a set of practices which boosts the visibility of your website in the SERPs (search engine results page) and increases traffic to your accounting website by allowing you to target your ideal clients. It is crucial for business growth on your website.
You’ve probably heard the term SEO being used by marketers, but how familiar are you with the practice? And do you have the knowledge to implement SEO into your accountancy firm?
Analytics is about measuring what’s most critical to your accounting firm so you can track performance and gauge return on marketing investment. But knowing what to measure, and how to do it, can be daunting.