13 Essential Marketing Ideas for Accountants in 2022
If you want to do something quick, easy and practical to promote your accounting business but you’re stuck for ideas, we’ve put together 13 great marketing ideas for accountants to help you out.
The importance of having a current updated site
As a platform to communicate, showcase your brand and drive sales, your website should be at the forefront of that change. If your website is stuck in the past, your potential new prospects may think your firm is too.
Let’s take a look at four specific reasons why having a current, updated website is essential.
The psychology of pricing your advisory packages online
Experiments run by behavioural economists reveal interesting findings regarding decision making. You may already be aware of them, but do you apply them to your own business? You can do this to help demonstrate the value you are offering to clients and steer them towards the advisory package you most want to provide.
Is it the end of referrals?
COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.
What are accountancy advisory services and are you maximising your revenue from them?
While the majority of accountants still focus their business on compliance, many are recognising the value in expanding or formalising their advisory offering.
This can both mitigate the impact of lost revenue from compliance and, more positively, provide exciting growth opportunities. It opens the door to higher value, more interesting work.