Building a challenger brand: Rise

Building a challenger brand: Rise

“Working with PracticeWeb has been a hoot. Nothing less than really good fun. If one gives over completely to the process – and it really is a process – then it can get really get quite creative. “What has emerged is really quite impressive. They have a multi-layered...

Redesigning a small brand part two: the big plan

Not read part one? Catch up here A rebrand isn’t something you knock off on your own in an afternoon with a notebook and a packet of felt tips. It needs time, and a talented team. When we wanted to rebrand PracticeWeb in late 2018, I carved out time for members...