There are various tools available when working on branding for accountancy firms. One of the most powerful is the brand archetype, from outlaw to caregiver. Our brand strategist, Alex Tucker, explains all.
Here’s something amazing: history tells us that firms with a strong brand recover nine times faster than those without.
But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?