This post is aimed at people working in accountancy firms who have been given the job of approaching agencies like PracticeWeb to get quotes for developing a new website. If you’re thinking of working with an agency like PracticeWeb, there’s some basic practice you...
It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...
In March 2018, Google announced the rollout of mobile-first indexing, which meant the version of your website viewed on a smartphone or tablet became the main event, not a sideshow. I wrote about this at length last year but wanted to take a moment now, with a full 12...
There’s no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want. Now it’s time to use your freshly gained knowledge and...
Not read part one? Catch up here A rebrand isn’t something you knock off on your own in an afternoon with a notebook and a packet of felt tips. It needs time, and a talented team. When we wanted to rebrand PracticeWeb in late 2018, I carved out time for members...
The below video clip went viral recently. It shows the crew of US TV show Kidding working behind the scenes to create a seamless montage showing the passage of time, all in camera. If you 👀 closely, you can see the magic, friends. ✨🎥Watch as...
