The past few years have seen some major changes in the role technology has to play for accountants and what their clients expect from them. In our latest insight report, we decided to dig into those changes, looking at shifts in accounting technology, digital marketing and communications, as well as the challenges SME clients face.
While 2021 was about getting your clients back on their feet, 2022 will be about helping them plan a route back to normality. By getting to grips with these challenges now, you can help your clients face the new year with confidence. Let’s take a closer look at the latest challenges facing the accounting profession.
Small business owners can and do benefit from the expert advice their accountants give them. Many are still unaware of the value of this guidance – but the right messaging from accountants can help.
If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
Every month we delve into the marketing performance data we have from all our accounting firms that we work with. This month, I compared clients who have only a website with us to those that have taken our marketing search engine optimisation (SEO) and blogging services as well.