We’re living through a moment when it’s not enough for accountancy firms to simply declare their personalised approach, professionalism and ‘proactiveness’ – they have to demonstrate it through their actions. For us, as providers of content for accountancy websites,...
In our new SME insights report, we cover the main challenges faced by small business owners all over the UK – from a personal level to a global scale – and the role accountants have to play in addressing them. We put this report together based on data from our sister...
You know your clients based on the conversations you’ve had with them and the work you’ve done for them over the years. You’re familiar with their business goals, and maybe their lifestyle goals, too. But what you don’t know is what’s on their mind the rest of the...
When we ask our accounting clients about their marketing goals and challenges, we often hear they want to differentiate from their competition. That makes a lot of sense in a sector like accountancy. With a lot of practices providing essentially the same services,...
If you know a little about SEO already, it’s likely you’ve heard of local search. It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...