There has been a lot of buzz in the search marketing world of late, after Google recently published an update to a very important document – the search quality raters guidelines. What are search quality raters guidelines? Google’s sizeable team of search...
Imagine you’re visiting a website for the first time. Maybe it’s one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer....
If you look at enough accountant websites you’ll spot some common themes. Whether that’s the same colours (usually blue), images (men in suits) or the way firms describe themselves. We’ve already poked fun at the stock photos we see all the time. In...
