Trends in copywriting for accountants: full stops

Trends in copywriting for accountants: full stops

Summary Received wisdom among commercial writers used to be that using full stops in headings was a mistake. In recent years, though, that rule has been ignored frequently, with full stops used in copy to create a sense of confident finality. Find out more about...
Buying SEO for accountancy websites

Buying SEO for accountancy websites

First, just to be clear, PracticeWeb offers SEO for accountants and of course we’d love you to sign up for our service. But the point of this post isn’t a hard sell – it’s to help you ensure that whoever you choose to buy search engine consultancy...