Joined-up marketing for accountants
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How to increase sales with your accounting firm’s existing client base
If you are in the know, you’ll understand that it is far easier to sell to existing customers than convert new ones. With that in mind, it’s clear that running a business becomes much easier if you focus due attention on your existing clients.
To help boost your marketing to existing clients, here are a few ways in which you can effectively look after your client base whilst increasing sales.
Google reviews: a new feature
Before choosing which restaurant to book, what hotel to stay in, or any big purchase, the chances are that you’ll check out reviews online. And a five star rating is likely to sway your decision. Social proof plays a really important part in deciding who to do...
Mobile-first indexing
During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...
I have done my buyer personas, what’s next?
There's no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want. Now it's time to use your freshly gained knowledge and go out and...
Google Analytics: Why accountants should use it
You've got a new website with all the bells and whistles, spent weeks tirelessly working on search engine optimisation and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards. But what's to say any of it was even...
Redesigning a small brand part two: the big plan
Not read part one? Catch up here A rebrand isn't something you knock off on your own in an afternoon with a notebook and a packet of felt tips. It needs time, and a talented team. When we wanted to rebrand PracticeWeb in late 2018, I carved out time for members of my...
Dance like nobody’s watching, sure, as long as you blog like somebody’s reading.
It can be discouraging to build a blog or social media following. At first, you'll probably find yourself writing for yourself, perhaps your colleagues, and maybe your mum. What's the point? you might think, staring out at all those empty seats, your voice echoing in...
Redesigning a small business brand part one: who are you?
The below video clip went viral recently. It shows the crew of US TV show Kidding working behind the scenes to create a seamless montage showing the passage of time, all in camera. If you 👀 closely, you can see the magic, friends. ✨🎥Watch as...
Business insights: October edition
We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...
Change is good?
The new PracticeWeb.co.uk is here. It's all shiny and fresh out the wrapper. We really hope you like it. The new site is just but one piece of a larger transformation project that has been running through the core of the business for 18 months now. Why change? Well,...
Reinventing PracticeWeb
Mike Crook is our Chief Digital Officer and in the past year has taken the lead on an overhaul of PracticeWeb's proposition, positioning, products and services. PracticeWeb's editor, Ray, sat down with Mike to find out how he went about getting from a blank project...
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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