Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
What Making Tax Digital Means for Accountants
As momentum gathers around the Government’s Making Tax Digital programme (MTD) it’s time for accountants to focus, once again, on communicating to clients the need for urgent action.
What Making Tax Digital Means for Accountants
As momentum gathers around the Government’s Making Tax Digital programme (MTD) it’s time for accountants to focus, once again, on communicating to clients the need for urgent action.
AccountancyManager appoints PracticeWeb as recommended digital marketing partner
We are thrilled to announce that PracticeWeb has been appointed as AccountancyManager’s recommended digital marketing partner. We’re now in a world where customer experience and communication are the most important factors to get right when it comes to attracting and...
Spring Budget 2021: what could feature in your report?
As public debt soars to increasingly unsustainable levels, the Spring Budget on 3 March 2021 has the potential to be one of the most important since the second world war.
Challenges facing the accounting profession in 2021
It would be nice to think that with 2020 behind us, we can move on and start to think about new challenges and opportunities this year – but, as we all know, COVID-19 will continue to be the main concern on people’s minds for the foreseeable future.
With more changes to come, and businesses feeling the pressure of lockdown restrictions, accountants continue to be a vital source of information and support.
Mobile traffic from social media dwarfs desktop
Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.
Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.
Solving the authenticity problem for accountants
Accountancy is a crowded market so it’s important for practices to find a way to stand out. At the same time, your firm’s brand identity and tone of voice must be authentic. In other words, it must be a true reflection of your personality, or of your accounting firm’s...
Brand codes: how to make your accountancy practice distinctive
When we ask our accounting clients about their marketing goals and challenges, we often hear they want to differentiate from their competition. That makes a lot of sense in a sector like accountancy. With a lot of practices providing essentially the same services,...
Staff picks: evaluating campaign success, the experience economy, pinball patterns
At PracticeWeb, we like to stay on top of trends and best practice in marketing and share what we've learned with the accountancy firms we work with. Here’s what’s grabbed our attention and got us talking in the past month, from a reminder on the importance of...
Why your accountancy practice’s website deserves proper copywriting
There’s writing and then there’s copywriting. If you want your accountancy firm’s website to generate leads and promote your brand, you need professional copywriting. Copywriting is the technical term for crafting text for marketing purposes. It’s most often used to...
What accountants can learn from the 100 most valuable brands on earth
More often than not, at the start of a project, we’ll ask a new client which brands and websites they admire or aspire to. The most common answer? Apple. Perhaps unsurprisingly, Apple recently topped the Interbrand rankings for the 100 most valuable brands in the...
Search marketing for accountants: the benefits of optimised content
Most practices are unclear about how our search marketing for accountants service determines the success, or failure, of a blog. We gauge 'success' in this context by the number of readers, and how many of those convert into leads. Most writers can choose a topical...
Staff picks – the top 100 brands, Google Bert, secondhand culture
We’re always firing links at each other round the office in a vaguely competitive way – who can be the first to spot a new trend in web design or copywriting? Who’s found the most inspiring rebrand or eye-opening opinion piece from the world of marketing? That kind of...
Budget 2019 update
PracticeWeb's Budget report is an important product – it’s one of the few times in the year when everyone’s attention is focused on tax and fiscal policy and a great opportunity for practices to connect with their clients. In a year of extreme political turmoil,...
What do accountancy and marketing have in common? Jargon.
The problem with jargon is that even people who say they hate it don’t always know they’re using it. Because we work in digital marketing, and spend all day every day thinking and talking about it, it doesn’t occur to us that we’re using specialist terminology. Of...
Obsessing over Budget 2019
Will there be a Budget this year? When will it be? What will be in it? We wish we knew. At the time of writing (11:45am on Wednesday 23 October 2019) a Budget is scheduled for 6 November 2019 and the PracticeWeb editorial team is planning on that basis. Having spent...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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