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Expert advice, tips and the latest news for the world of accountancy and small business.
Experienced digital agency leader, appointed new MD of PracticeWeb
We are delighted to announce the appointment of Dan McNamara as the new managing director of PracticeWeb, following the successful three-year leadership of Mike Crook.
Experienced digital agency leader, appointed new MD of PracticeWeb
We are delighted to announce the appointment of Dan McNamara as the new managing director of PracticeWeb, following the successful three-year leadership of Mike Crook.
13 Essential Marketing Ideas for Accountants in 2022
If you want to do something quick, easy and practical to promote your accounting business but you’re stuck for ideas, we’ve put together 13 great marketing ideas for accountants to help you out.
The importance of having a current updated site
As a platform to communicate, showcase your brand and drive sales, your website should be at the forefront of that change. If your website is stuck in the past, your potential new prospects may think your firm is too.
Let’s take a look at four specific reasons why having a current, updated website is essential.
5 top tips to promote your firm in 2022
Digital marketing for accountancy practices will increase leads, boost credibility and grow your business. Where are the best places to start in 2022?
How to market your accounting firm on a budget
You might know a thing or two about marketing already, but do you know how to market your accounting firm on a budget?
Is your website fit for purpose in 2020?
As an accountant, you already know the value of data – and of turning it into actionable insights that inform your clients’ strategic and tactical business decisions. You’ll be working with various business intelligence tools, presenting analytical findings in...
PracticeWeb now integrates with Senta
As part of our ongoing mission to make our website platform, Horizon, a vital marketing tool for accounting firms we’ve integrated Senta’s award winning practice management software. Why this is great news Knowing how important lead generation is for the practices we...
How to use your PracticeWeb professional content
If you’re a PracticeWeb professional content subscriber you’ll have logged on this morning to find our branded report on the Chancellor’s summer economic update in your inbox. We know accounting firms use this content in all sorts of ways, from internal staff training...
Communicating COVID-19: key business support announcements from the Government
From 11 March this year, the Government announced a series of measures designed to counter the threat posed to the UK economy by the outbreak of the coronavirus that causes the respiratory disease COVID-19.This post summarises all measures so far announced and...
The Chancellor’s summer statement
Today, 8 July, the Chancellor, Rishi Sunak, is delivering what is being described as a ‘summer statement’, or ‘mini-budget’. At times, it feels as if he started delivering a Budget speech at midday on 11 March and hasn’t stopped since. Announcing one coronavirus...
A strong brand for your accounting firm is the key to recovery
Here’s something amazing: history tells us that firms with a strong brand recover nine times faster than those without.
But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?
Behind the numbers: insights from the SME community
Our SME insight report, produced in collaboration with brand strategy consultancy Insight 101, told us a lot about how SMEs feel their accountants handled the COVID-19 crisis.
It showed that the incredibly hard work that accountants have put in over the past few months has not gone unnoticed, with more than a third of business owners saying they’re more likely to recommend their accountant as a result.
Building human connections and achieving emotional engagement
Our latest piece of research into SME attitudes confirms what we all suspected: during a crisis, especially one which locks us all behind closed doors, good communications are vital. The full report, produced in partnership with brand consultancy Insight 101, is...
Producing regular content is an investment that pays off in a crisis
Here’s a hypothesis we’ll be testing in the coming months: accountancy firms that had a solid online presence and a body of great content have fared better in the current crisis than digital hold-outs. With the majority of business going online almost overnight, from...
Supporting our clients through partnerships.
As we start to figure out what life might be like in a post pandemic world. With the rush of adrenaline beginning to fade.
It feels like a good time to reflect, breath and take stock of what went well, what didn’t and how you want to move your firm forward.Freeing up time to look inwards can be a challenge. But knowing where to focus your efforts can be even more of a challenge.
To help our community, PracticeWeb has gone on the hunt for businesses that we believe could help strengthen your proposition and enable your firm to bounce back quicker.
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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