Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Insight for accountants: comparing your practice’s marketing to your rivals
Measuring your marketing performance is paramount to its success. Knowing what’s working and what isn’t means you can learn from your activity and optimise your marketing to ensure you’re attracting the right clients and the right time, with the right solution.
Insight for accountants: comparing your practice’s marketing to your rivals
Measuring your marketing performance is paramount to its success. Knowing what’s working and what isn’t means you can learn from your activity and optimise your marketing to ensure you’re attracting the right clients and the right time, with the right solution.
Unlocking your accountancy firm’s brand identity with archetypes
There are various tools available when working on branding for accountancy firms. One of the most powerful is the brand archetype, from outlaw to caregiver. Our brand strategist, Alex Tucker, explains all.
Why Google My Business Short names are big news
Google My Business is the function that powers those handy boxes that pop up after you search for products or services in your local area. They're a powerful tool for accountants to connect with potential customers, as long as you take the time to get your listing...
What exactly do accountants get from a PracticeWeb content strategy workshop?
When you’re convinced by the benefits of content marketing but simply don’t know where to start, a content strategy workshop is the solution. Starting at the end and working back, accounting firms that undertake a workshop with me or one of my colleagues walk away...
Plan, forecast and build a strategy with the help of CRM
When planning a marketing campaign, it can sometimes feel like you are struggling in the dark with not much to go on.
Especially if you are a smaller company looking to grow, it may feel like you simply don’t have the resources or expertise to forecast and strategize.
Why it pays to be a professional
PracticeWeb recently asked 100 SME owners: ‘What do SMEs want from accountants?’. The survey found that by far the most important quality, selected by 52% of respondents, was professionalism. Download the full research report. Honesty, reliability, respectability and...
Building a challenger brand: Rise
“Working with PracticeWeb has been a hoot. Nothing less than really good fun. If one gives over completely to the process – and it really is a process – then it can get really get quite creative. “What has emerged is really quite impressive. They have a multi-layered...
How many ways are there to say ‘accountancy’?
One of the most common mistakes made by inexperienced writers, or experienced writers who don’t take time to edit and proofread their work, is accidental repetition. Accidental repetition, which I’m doing deliberately right now, is where certain words or variants are...
The benefits of institute membership
Professionalism. That’s what small and medium-sized business owners value the most from their accountant in 2019, according to our recent research report which asked what do SMEs want from their accountant? Competency, expertise, self-regulation, integrity, honesty....
Non-doms, inheritance tax, reverse charge VAT and more
September’s monthly PracticeWeb documents go out to subscribers on Friday, just as summer recess ends for children and politicians alike. With Brexit unresolved and a new chancellor in place, speculation is mounting ahead of a potential Budget in October 2019. Some...
Targeting local areas and industry sectors
Trust is a fundamental value in the relationship between a business owner and an accountant. It’s therefore no surprise that recent research from PracticeWeb has found that the majority of SMEs like to have an accountant who is local to their area and who has...
The importance of service pages for accountancy websites
When you’re commissioning a new website for your accountancy practice, it’s easy to end up focusing on the showy, brand-focused headline sections like the homepage or ‘about us’. But individual service pages matter, too....
Accounting websites: design inspiration
PracticeWeb designers Mark Jones and Jacob Pugh, and editor Ray Newman explain how accounting websites go from blank page to the finished product. Building some of the best accounting websites in the UK is the end result of a creative process that continues to evolve....
Minimalism is cool but it doesn’t generate leads
With my graphic designer hat on, of course I love clean, minimalist websites. They're often the ones that grab attention and win awards. They're a great way to make a bold statement about brand, too. What is a minimalist website? It's one with very little written...
Clarity and space: developing a brand strategy for Harold Sharp
The PracticeWeb team brought fresh thinking and established a clear understanding of our property clients and their motivations to reflect in our Proptech website design and content. The website project was well managed and proved an enjoyable and collaborative...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
Proud to be working with:
