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Expert advice, tips and the latest news for the world of accountancy and small business.
Promoting your services so that your ideal clients can find them
You’ve got the packaging and price structure right – now how do you go about getting your new accountancy service found by the people who most need it?
Promoting your services so that your ideal clients can find them
You’ve got the packaging and price structure right – now how do you go about getting your new accountancy service found by the people who most need it?
Is your website harming your brand?
First impressions count in business, and your website is one of the first chances you get to show visitors what your firm is all about. With technology forever changing, if your website is stuck in the past your potential new prospects may think your business is too.
SEO Basics: How to improve your EAT
Google themselves first introduced the concept of EAT and gave SEOs, webmasters and digital marketers everywhere a blueprint for optimising their site and content for years to come.
How to unlock the benefits of email marketing for your accounting firm
Email marketing may not be new, but it is often overlooked. Here’s an examination of the benefits of adopting email marketing for your accountancy practice and how to do it well.
How to start an accountancy firm with no clients
With our new eBook: Marketing your startup accountancy practice launching, we wanted to take a look at some of the basics you need to build a scalable business. You are feeling a mixture of excitement and trepidation. You are about to start your very own accountancy...
10 easy ways to make your content more professional
There are few rules to follow when it comes to producing professional content but having an established house style that resonates through your website, email newsletters and social media posts can help. Though house styles vary from one publication to the next, and...
Is your website ready for mobile-first indexing?
Google announced the concept of mobile-first indexing back in 2016 when they recognised a widespread shift in people moving from desktop to mobile browsing. This change posed a problem for Google, as their ranking system was based on desktop versions of pages, rather...
Small businesses need your support – now is the time to connect
These are difficult times for everyone, not least for the UK’s 5.9 million small businesses. Although the Government has announced unprecedented financial support for both employees and the self-employed, many of those businesses are still facing a very real threat to...
Communicating with clients during a crisis
Accountants are uniquely placed to offer their support and guidance as the coronavirus throws the world into disarray. But what’s the best approach to communicating? There’s no denying it: we’re going through a generation-defining moment of not only national but...
Insights from UK Business Forums: the need for SME business advice
In our new SME insights report, we cover the main challenges faced by small business owners all over the UK – from a personal level to a global scale – and the role accountants have to play in addressing them. We put this report together based on data from our sister...
Team picks for February 2020: Hard skills, B2B, AI and 404s
In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. There's been plenty of reflection over the last month about what has been happening, we share some of these...
When will I see results for my accountancy firm’s digital marketing and SEO spend?
“Okay, I’m convinced that digital marketing and SEO are worth investing in, but when will that start to pay off?” At PracticeWeb, we have a rule: if we’ve been asked the same question more than once by clients, we get our heads together and write a guide or blog post...
Spring Budget 2020: full steam ahead
Speculation was mounting that next month's Spring Budget 2020 may be postponed, following Sajid Javid's resignation as chancellor. The fiscal event was thrown into doubt after Javid quit and the date of the next Budget was a matter for the new chancellor, Rishi Sunak....
Using Google Analytics to shape your accountancy firm’s marketing strategy
Google Analytics is a powerful tool but the sheer amount of information available can make it hard to know where to start, let alone knowing how to get value out of it to inform your marketing. Accounting firms that want to better understand their audience, and...
Why your accountancy firm needs to focus on its sales funnel
To generate leads for your accountancy practice, you need to get plenty of prospects into your marketing funnel. That bit of jargon is part of every salesperson’s vocabulary but might sound a bit alien if that’s not your territory. This week our commerical manager,...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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