Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
How to create a marketing plan for your accounting firm
Unless you are in a position to have hired a marketing director or manager, responsibility for creating a marketing plan for your accountancy firm may rest solely on your shoulders or one of your partners.
How to create a marketing plan for your accounting firm
Unless you are in a position to have hired a marketing director or manager, responsibility for creating a marketing plan for your accountancy firm may rest solely on your shoulders or one of your partners.
Social media communication barriers: how to overcome them
Whether you're sending a message to your friends or marketing a product or service to customers, social media is an everyday tool to communicate, network and market to an audience. However for accountants who may not have the skills to use social media; it can be a...
Do accountants need to incorporate “Ltd.” in their logo?
Do you need to incorporate “Ltd.” in their logo? In short, the answer is no. A logo is an essential part of an accounting firm’s brand. Because logos are so central to your and your practice’s identity, and carry so much weight, it can be tempting to cram too many elements into that small space. The fact is, you don’t need to incorporate ‘Ltd.’ in your logo and probably shouldn’t even if you want to.
Recommendation vs referral: What’s the difference?
It's always great to get business from recommendations, knowing that you've done such a good job somebody has told a friend to get in touch. But leads generated by referrals are even better. You can measure and track them, for starters. You can also incentivise them...
How to improve your marketing strategy with a PESTLE analysis
With everything that’s happening to the UK economy at the moment it makes it hard to plan your marketing, we explore marketing tools to help, when revising your marketing strategy.
Ways to generate leads through topical content for accountants
Attracting quality leads is the lifeblood of any thriving business, and leveraging what's topical to create relevant content can help accountants do just that. Brexit and Making Tax Digital (MTD) have been two of the most topical news stories in the first three months...
We’re exhibiting at Accountex: come and say hello
PracticeWeb will once again be exhibiting at Accountex on 1-2 May at ExCeL in London (E16 1XL). Visit us on stand 698 and say hello. We are located near theatre 5.Accountex is a two day conference and exhibition designed to provide you with everything you need to stay...
One blog. This blog. ‘Why spreadsheets won’t cut it with Making Tax Digital for VAT and it’s time to look at online accounting.’
Why spreadsheets won't cut it with Making Tax Digital for VAT and it's time to look at online accounting Weird title? Well, no, actually... Let me explain. Monday next week is the first day of the quarter. Q1 is gone. Think back to that marketing plan that was put...
Spring Statement 2019 is coming
Spring Statement 2019 is on 13 March and arrives a fortnight before the UK is scheduled to leave the EU. With the terms of the UK’s exit still to be determined, early rumours suggest this year’s Spring Statement will be an even lower-key affair than last year....
Coming soon to your WordPress website – new form creation tool
We are really excited to share with you some updates that are coming soon to the WordPress platform. Hello, Ninja Forms - our form creation tool for WordPress Over the next few weeks, you may notice some improvements to the forms on your WordPress website. We are...
Get started with PPC
If running pay-per-click (PPC) campaigns is on your list of New Year's resolutions for 2019, our PPC partner has put together a handy five-point checklist to help you get started. 1. Goals Be clear about what you want to achieve with your marketing and how this will...
Making Tax Digital: The juggernaut continues
Check out the stats on the monthly UK searches for ‘Making Tax Digital’: the term has been averaging more than 8,000 searches a month this year, and massively spiked to 18,000 last month. (Stats via Ubersuggest). If you have an opinion piece hiding up there in your...
Google reviews: a new feature
Before choosing which restaurant to book, what hotel to stay in, or any big purchase, the chances are that you’ll check out reviews online. And a five star rating is likely to sway your decision. Social proof plays a really important part in deciding who to do...
Mobile-first indexing
During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...
I have done my buyer personas, what’s next?
There's no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want. Now it's time to use your freshly gained knowledge and go out and...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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