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Expert advice, tips and the latest news for the world of accountancy and small business.

Add, edit, and delete users and user groups

Google data-restriction management allows you to manage user access by assigning roles to the account and property level. Note that the level at which you add a user determines their initial access, and you can only add users with Google accounts. If you grant a user...

Get started with Analytics

Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites. We strongly encourage all clients to set up a Google Analytics...

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Keywords for accountants: understanding SEO

As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....

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How to create the right meta description

A meta description is a summary of a page’s content that appears under search results. It’s usually around 155 characters long and gives readers a broad overview of what the page is about.  While writing meta descriptions is optional, including them in your website...

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How to use Yoast SEO

Yoast SEO is a website plugin that helps users optimise their content to increase the likelihood of it appearing in search results. This plugin makes suggestions for improving website copy in the back end of your website, making it easy to maintain SEO best practices....

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Trends in copywriting for accountants: full stops

Summary Received wisdom among commercial writers used to be that using full stops in headings was a mistake. In recent years, though, that rule has been ignored frequently, with full stops used in copy to create a sense of confident finality. Find out more about...

Winning clients for your accountancy firm

It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...

Buying SEO for accountancy websites

First, just to be clear, PracticeWeb offers SEO for accountants and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not an...

The closure of Google+

Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...

‘Meet the team’ pages for accountancy firms

The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...

Accountex 2019: efficiency, automation and driving profit

That’s it, Accountex 2019 is over for another year. Accountex London was a big event for PracticeWeb. While we have been attending for several years, until now we have piggybacked on the AccountingWEB stand. Accountex 2019 was different as we took our very own place...

The complete guide to websites for accountants

Updated edition for 2022 and beyond

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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