Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.What is Google Tag Manager and what does it do?
Google Tag Manager allows us to implement some conversion tracking on specific events and actions, such as: Clicks for Email: Monitoring how many visitors click on email links to contact you directly. Clicks for Phone: Tracking user engagement with phone number links...
How to track your conversions in Analytics
If you have a website package with us, we’ll set up conversion tracking during the website development process. This means that even before your website goes live, we configure the necessary tracking tools and codes to monitor conversions and other key performance...
Google Analytics 4 Homepage
Google Analytics 4’s Homepage provides a summary of data about your website’s performance. As you continue to use Analytics, it will adapt and refine the insights it provides based on your ongoing interactions and preferences. The more you use it, the better it...
Add, edit, and delete users and user groups
Google data-restriction management allows you to manage user access by assigning roles to the account and property level. Note that the level at which you add a user determines their initial access, and you can only add users with Google accounts. If you grant a user...
Clarity and space: developing a brand strategy for Harold Sharp
The PracticeWeb team brought fresh thinking and established a clear understanding of our property clients and their motivations to reflect in our Proptech website design and content. The website project was well managed and proved an enjoyable and collaborative...
Accountants and marketing agencies: what to ask to get the best deal
This post is aimed at people working in accountancy firms who have been given the job of approaching agencies like PracticeWeb to get quotes for developing a new website. If you’re thinking of working with an agency like PracticeWeb, there’s some basic practice you...
Google My Business ideas for accountants
First impressions count, and that goes for accountants as much as any other business. What do they have in common? Google My Business. If someone searches for an accountant and you can give them useful information and a brand that stands out before they even get to...
Let your website pay for itself by saving on recruitment fees
Every week, I spend at least a day or two out of the office going to see accountants around the country. In among all of the coffee, cake and conversations, a common theme is recruitment. More specifically, that finding good people is one of the biggest challenges...
Turning leads into clients for ambitious accountants
In the last two weeks, we've had a record number of websites going live for our clients, all fulfilling the needs that these ambitious accountants have to support their business plans.With lead generation a key part of one client's brief, we created a website...
Trends in copywriting for accountants: full stops
Summary Received wisdom among commercial writers used to be that using full stops in headings was a mistake. In recent years, though, that rule has been ignored frequently, with full stops used in copy to create a sense of confident finality. Find out more about...
Winning clients for your accountancy firm
It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...
Buying SEO for accountancy websites
First, just to be clear, PracticeWeb offers SEO for accountants and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not an...
How long-form content may boost your accountancy firm’s SEO
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
Content for accountants: when to post on social media
Social media marketing looks straightforward enough at first, but when you get down to the finer details it can start to feel like a minefield. What kind of content should you be sharing? How often should you be posting it? And is there a difference between publishing...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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