Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Win more advisory clients in four steps
If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
Win more advisory clients in four steps
If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
Ten content ideas for accountants in 2021
What should your accountancy firm be writing and talking about, through which mediums, on which platforms?
Page speed is now a search engine ranking factor – here’s what you need to know
By the end of August this year, Google will have rolled out its latest update to its search algorithm.
Known as a core web vitals report, it forms part of Google’s page experience metrics. Simply put, this is Google’s way of sizing up your page’s overall user experience. Page speed has always been an important metric. But it’s now being baked into Google’s search algorithm.
What are accountancy advisory services and are you maximising your revenue from them?
While the majority of accountants still focus their business on compliance, many are recognising the value in expanding or formalising their advisory offering.
This can both mitigate the impact of lost revenue from compliance and, more positively, provide exciting growth opportunities. It opens the door to higher value, more interesting work.
Social media best practice: add polish to your online brand
As social media marketing becomes more prolific, the tools offered by different platforms are improving too. Whether you already have a fairly established social media presence or are yet to make the leap from more traditional marketing methods, here are some things to remember that will level up your social media.
AccountancyManager appoints PracticeWeb as recommended digital marketing partner
We are thrilled to announce that PracticeWeb has been appointed as AccountancyManager’s recommended digital marketing partner. We’re now in a world where customer experience and communication are the most important factors to get right when it comes to attracting and...
Spring Budget 2021: what could feature in your report?
As public debt soars to increasingly unsustainable levels, the Spring Budget on 3 March 2021 has the potential to be one of the most important since the second world war.
Challenges facing the accounting profession in 2021
It would be nice to think that with 2020 behind us, we can move on and start to think about new challenges and opportunities this year – but, as we all know, COVID-19 will continue to be the main concern on people’s minds for the foreseeable future.
With more changes to come, and businesses feeling the pressure of lockdown restrictions, accountants continue to be a vital source of information and support.
Mobile traffic from social media dwarfs desktop
Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.
Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.
Four things your website does wrong – and how to fix them
Four things your website does wrong – and how to fix them for your accountancy firm.
How to market your accounting firm in 2021
Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”
How to use Instagram hashtags and trends for accounting firms in 2021
Love them or hate them, hashtags (#) have embedded themselves into our daily lives. They’re also vital in boosting your post reach and engagement on social media in 2021.
Promoting the new business grants to your clients
A set of new business grants have been announced today (5 January) for businesses in the retail, hospitality and leisure sectors. Here’s how you can communicate the news to your clients.
More emails and calls via accounting firm websites in the past 30 days
Here’s some hot-off-the-presses info for you: in the past 30 days the preferred method among SMEs for contacting accounting firms has been through email and phone calls.
How do I price a new accountancy service?
When your accounting firm launches a new specialist service, you’ve got to decide how to package it, how to promote it and, of course, how much to charge.
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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