Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Insights from our latest research: to sell your advisory service, tell the right story
Small business owners can and do benefit from the expert advice their accountants give them. Many are still unaware of the value of this guidance – but the right messaging from accountants can help.
Insights from our latest research: to sell your advisory service, tell the right story
Small business owners can and do benefit from the expert advice their accountants give them. Many are still unaware of the value of this guidance – but the right messaging from accountants can help.
Is it the end of referrals?
COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.
Should you become a specialist firm with a niche focus?
Specialist firms might have to say ‘no’ to more business than their counterparts, but the benefits a niche could bring your firm are plentiful.
13 Essential Marketing Ideas for Accountants
If you want to do something quick, easy and practical to promote your accounting business but you’re stuck for ideas, we’ve put together 13 great marketing ideas for accountants to help you out.
How to use marketing to win the business you want
More leads, more clients. That’s what marketing is all about. But the answer to ‘who are your clients?’ affects your performance just as much as ‘how many do you have?’.
How to start an accountancy firm with no clients
With our new eBook: Marketing your startup accountancy practice launching, we wanted to take a look at some of the basics you need to build a scalable business. You are feeling a mixture of excitement and trepidation. You are about to start your very own accountancy...
Take your marketing from a cost centre to a profit centre
In firms with this attitude, marketing is seen as a costly “tick-box exercise”; something that must be carried out as cheaply and compliantly as possible, but with little vision for what it could actually achieve. If that sounds familiar, you may be running your marketing department like a cost centre. But how do you move your marketing department into a profit centre?
We explore.
An interview with AccountancyManager
AccountancyManager recently appointed PracticeWeb as their recommended digital marketing partner. PracticeWeb’s managing director, Mike Crook interviewed Jonathan Stobart and James Byrne from AccountancyManager on the role that marketing plays within AccountancyManager.
Business owners regret not speaking to an accountant
Our recent insight report ‘Why SMEs won’t pay for business advice – and how to change their minds’ revealed that 63% of respondents said they regretted making a business decision without speaking to an accountant first.
The power of a good logo for your accountancy firm
Like most people running a business, partners and managers in accountancy practices have had a lot on their minds over the past 12 months. In such a disrupted market, business development is more important than ever. Sometimes, there is a lot to be said for going back to basics: When was the last time you reviewed your logo? Is it playing its part in winning and retaining clients?
Showing SMEs the value of your advice: insights for accountants from our latest research report
As SMEs continue to face new and varying pressures in 2021, the services they need are inevitably also changing.
With the demand for technical advice being overtaken by the need for general business expertise, SMEs could start to overlook their accountants.
Read on to find out what our new research report has discovered.
Explosion of search engine traffic isn’t just a flash in the pan-demic
I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.
How to get more leads for your accounting firm through SEO
The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.
The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.
Business Development for Accounting firms in 9 Easy Steps
Business development isn’t easy and takes time but, done right, it will give your accountancy firm the traction it needs to win new clients and sell more to those it already has.
How you can replace lost accounting clients after IR35
As you will know, IR35 is hardly new in our world of accounting. But it will take on a new significance in April this year. The fear you may be feeling is that it will have unfavourable consequences for you, too. Some say that with private sector contracting being driven back in-house, that accountancy practices could lose up to 20% of their client bases.
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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