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Expert advice, tips and the latest news for the world of accountancy and small business.
Win more advisory clients in four steps

Win more advisory clients in four steps

If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.

Win more advisory clients in four steps

If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.

Page speed is now a search engine ranking factor – here’s what you need to know

Page speed is now a search engine ranking factor – here’s what you need to know

By the end of August this year, Google will have rolled out its latest update to its search algorithm.

Known as a core web vitals report, it forms part of Google’s page experience metrics. Simply put, this is Google’s way of sizing up your page’s overall user experience. Page speed has always been an important metric. But it’s now being baked into Google’s search algorithm.

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Social media best practice: add polish to your online brand

Social media best practice: add polish to your online brand

As social media marketing becomes more prolific, the tools offered by different platforms are improving too. Whether you already have a fairly established social media presence or are yet to make the leap from more traditional marketing methods, here are some things to remember that will level up your social media.

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Challenges facing the accounting profession in 2021

It would be nice to think that with 2020 behind us, we can move on and start to think about new challenges and opportunities this year – but, as we all know, COVID-19 will continue to be the main concern on people’s minds for the foreseeable future.

With more changes to come, and businesses feeling the pressure of lockdown restrictions, accountants continue to be a vital source of information and support.

Mobile traffic from social media dwarfs desktop

Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.

Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.

How to market your accounting firm in 2021

Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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