Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Why isn’t my website converting?
The process of reworking websites so that users end up converting is called Conversion Rate Optimisation (or CRO for short, because who doesn’t love a good marketing acronym?)
To help clear up some of that confusion, we’re going to break down, in simple terms, what exactly CRO is and some simple tips you can take away and start using today to improve your website and ensure that more users than ever end up converting.
Why isn’t my website converting?
The process of reworking websites so that users end up converting is called Conversion Rate Optimisation (or CRO for short, because who doesn’t love a good marketing acronym?)
To help clear up some of that confusion, we’re going to break down, in simple terms, what exactly CRO is and some simple tips you can take away and start using today to improve your website and ensure that more users than ever end up converting.
Why content marketing isn’t working for your accounting firm
Your accountancy firm has given content marketing a go – you’ve blogged, you’ve posted on social media – but the leads aren’t coming. Here’s why.
Three ways to make your accountancy practice more efficient
You’ll already be used to uncovering efficiencies in the figures for your clients when you are crunching their numbers. While not needing to be decoded from numbers, there are many efficiencies which you yourself could introduce to your marketing function. So here are a few ways in which you can make your marketing more efficient.
Spring Statement 2022: How to use your report
Our Spring Statement 2022 sums up all the key announcements from 23 March. Find out how to make the most of it – on your website, over email or a printout.
What are the challenges facing the accounting profession in 2022?
While 2021 was about getting your clients back on their feet, 2022 will be about helping them plan a route back to normality. By getting to grips with these challenges now, you can help your clients face the new year with confidence. Let’s take a closer look at the latest challenges facing the accounting profession.
How to use marketing to win the business you want
More leads, more clients. That’s what marketing is all about. But the answer to ‘who are your clients?’ affects your performance just as much as ‘how many do you have?’.
Content isn’t just blog posts – it’s social media, podcasts and video
Content is more than just blogs. Videos, podcasts and social media can improve traffic flow too, while improving your firm’s brand.
Millennials are now your largest cohort of potential clients
Love or loathe the term “millennial”, this generation is impossible to ignore for many sectors, and we can now include accountancy in that.
Content ideas for accountants: key topics on climate change and ethical business
Last week, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) report into climate change came with a bleak warning: that “recent changes in the climate are widespread, rapid, and intensifying, and unprecedented in thousands of years”. Ethics and sustainability are undeniably important topics for consumers, businesses and their accountants in 2021 – and if your firm is interested in this, it’s important to show it with content on some key topics that people might be searching for information around.
Grow your brand with email marketing software
Are you ambitious about growing your accountancy firm but don’t have the resources for a dedicated marketing team? Finding the right email marketing tool can be the crucial first step to levelling up your brand communication.
What’s blocking you from taking your accountancy firm to the next level?
Everything is going as it should be, but a wall is looming. What tools do you need to get over it to take your firm to the next level?
How to get more accounting clients
Whether you are rebuilding your firm, further capitalising on gains made or just trying to build some momentum, the quest for new clients continues. Marketing through hard times is often said to be the best opportunity, when weaker competitors have given up. We take a look at five go-to ideas to focus your marketing and gain new accounting clients.
Do accountants need to incorporate “Ltd.” in their logo?
Do you need to incorporate “Ltd.” in their logo? In short, the answer is no. A logo is an essential part of an accounting firm’s brand. Because logos are so central to your and your practice’s identity, and carry so much weight, it can be tempting to cram too many elements into that small space. The fact is, you don’t need to incorporate ‘Ltd.’ in your logo and probably shouldn’t even if you want to.
Win more advisory clients in four steps
If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
Ten content ideas for accountants in 2021
What should your accountancy firm be writing and talking about, through which mediums, on which platforms?
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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