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Expert advice, tips and the latest news for the world of accountancy and small business.I can’t see any links in the email you sent, please can you resend them?
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I can’t see any links in the email you sent, please can you resend them?
Yes – if there’s an issue with the emails or documents you receive from us, please contact the support team.
My company information is wrong
If your company information is wrong on your Business & Tax pack, please get in touch with our Support team via: support@practiceweb.co.uk so we can update your information.
What is Google Tag Manager and what does it do?
Google Tag Manager allows us to implement some conversion tracking on specific events and actions, such as: Clicks for Email: Monitoring how many visitors click on email links to contact you directly. Clicks for Phone: Tracking user engagement with phone number links...
How to track your conversions in Analytics
If you have a website package with us, we’ll set up conversion tracking during the website development process. This means that even before your website goes live, we configure the necessary tracking tools and codes to monitor conversions and other key performance...
Google Analytics 4 Homepage
Google Analytics 4’s Homepage provides a summary of data about your website’s performance. As you continue to use Analytics, it will adapt and refine the insights it provides based on your ongoing interactions and preferences. The more you use it, the better it...
Accountancy website and logo design: before and after
As a designer, there’s nothing quite like whipping the silk cloth off a redesigned accountancy firm website and hearing people say, “Wow, what a difference!” In reality, the process is more gradual and collaborative but helping people fall back in love with their...
Google’s May 2020 core update is here, and it’s a big one.
On 4 May this year, Google started to roll-out its latest broad core update. Yesterday (18 May), the search engine announced it was complete – and we’re already beginning to see the effects.
Guiding your clients through the changes to lockdown
As the UK takes its first steps towards easing the coronavirus lockdown, many small businesses are making plans to get back up and running. Some of those who have been unable to work from home since the lockdown began are now opening up their workplaces with social...
Generating leads with your accountancy firm’s website and CRM system
It’s so tempting to wing it, follow your gut or rely on ‘common sense’ but the best results always come from a methodical approach. When it comes to building your accountancy firm’s marketing funnel so you can generate the maximum number of quality leads, that means...
How choosing a niche can boost lead generation for your accountancy firm
As the effects of coronavirus are felt by businesses in every sector, many accountants are now caught between two extremes. On the one hand, there’s an increased workload as more business owners need their advice and reassurance. On the other, for some there’s also...
42% of SMES don’t see how accountants can get them back on track. Here’s what your firm can do.
Accountants are in a unique position to advise small businesses on withstanding the effects of the coronavirus crisis, but our research has found that more than two-fifths of business owners think their accountant is “not important” in doing so. After a month of...
What does the road ahead look like for SMEs?
The level of support for British businesses on offer from the Government surprised everyone. As a result, accountants have been inundated with SMEs seeking advice and guidance on whether they’re eligible and how to access the various grants, loans and other schemes....
Avoiding copywriting cliches in accountancy websites
We’re living through a moment when it’s not enough for accountancy firms to simply declare their personalised approach, professionalism and ‘proactiveness’ – they have to demonstrate it through their actions. For us, as providers of content for accountancy websites,...
10 easy ways to make your content more professional
There are few rules to follow when it comes to producing professional content but having an established house style that resonates through your website, email newsletters and social media posts can help. Though house styles vary from one publication to the next, and...
Is your website ready for mobile-first indexing?
Google announced the concept of mobile-first indexing back in 2016 when they recognised a widespread shift in people moving from desktop to mobile browsing. This change posed a problem for Google, as their ranking system was based on desktop versions of pages, rather...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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